The Audio Engineer as Creative Mediator free essay sample

Jesse Kendal ID: 203392 Introduction to the Audio Industry (AUD201) Assessment Task 1: Essay The Engineer as Creative Mediator Page (1 of 8) Jesse Kendal ID: 203392 In the last 30 years, recording, editing and mixing techniques have changed dramatically due to new technology. This allows today’s Audio Engineers to engineer much greater sound vastly improving the outcome of a final mix. Whether it’s the sound you hear on radio, film, television, or of live bands, or whether it’s the final outcome of recording artists in a studio, it’s the Audio Engineers job to fine tune, edit and master the sound to deliver the best quality sound to an audience. In order for an Audio Engineer to do this, he/she needs certain skill sets such as excellent hearing and excellent knowledge of today’s audio production, editing and mixing technology. It is essential that Audio Engineers be able to work with different clients and have a good understanding of what sound they are trying to create. We will write a custom essay sample on The Audio Engineer as Creative Mediator or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Being able to step into any recording studio or live performance situation, and know how everything works, is crucial. Before any recording, editing and mixing takes place there is Pre-Production. Pre-Production is simply the planning process for the album. This includes various meetings with the client to discuss the style of music they want to create. Reference tracks with similar style and sound are analysed to give the engineer a good idea of what the client is after (JMC Academy, 2011). This is arguably the most important part of the recording chain, as this is where all the planning gets done. It’s not ideal if the artist wants a different sound from different instruments or wants to change the arrangement after everything has been recorded. The Engineer needs to discuss in depth all the creative, technical and artistic concerns with the client (Care R, 2011), such as what kind of sound they are after, what instruments they will be using including digital instrumentation. This information can be put on what they call a â€Å"Track Sheet† which is a chart containing what instruments will be used and how many of each instrument, if more than one. The engineer will also get the band to run through their material and make sure their instruments are freshly tuned. Microphone choice and placement is very important in order to get the best sound out of the instruments. This is something that the engineer should devote serious attention to. Jesse Kendal ID: 203392 Page (2 of 8) It is really important that the engineer knows how to communicate properly with the client, as this can make with whole project a lot easier. If you where to generalize and say, artists can be hard to work with, it’s because they are very passionate about what they do but can often be quite insecure about what they do. So you have to learn to be extremely diplomatic dealing with them and establish a good repour (Jacques D, 2011). In other words you should never be demanding or a know-it-all even though you may be right. For example you would not walk up to the bass player and say that the bass sounds bad and way to muddy as the artist could take it as a personal attack which will get you no where. It is good diplomatic skills that will move the musician in the best direction and let them know you want to work with them. A good engineer should agree with what ever is best for the band, and it’s the engineer’s job have them sound their best (EK P, 2009) When it comes to getting the best sound out of the band, it’s not as easy as getting them into the studio, setting them all up and starting recording. There’s an emotion within every song and to really bring this emotion out when recording the track, the artist needs to be in the right mood and be surrounded by the right energy to bring out the emotion. The psychology of a recording session is very important in order to get the best sound out a song. â€Å"I think there’s a ton of respect in the studio. I believe the band respects my opinion and I respect them as musicians to get the best performance out of them and I think that shines through†(EK P, 2009). Having a good relationship with the client and respect for one another creates a good working atmosphere, which can help bring out the best in any recording. You wouldn’t record an artist in an old, stinky, dark studio if they were about to record an uplifting joyful song (Care R, 2011). Having the artist in the right studio with the right sound, and making sure the right energy is there, makes a huge difference in the recording. When it comes to sound recording the audio engineer has more responsibilities than just recording the sound of the artist. The recording engineer is responsible for the planning of the session, room set up and microphone selection (Kurlander J, 2010). The planning of the recording session is very important in order for the recording to go smoothly and have minimal mistakes. â€Å"Having a target when recording a track or album is an important thing because it focuses the mind† (Platt T, 2006). This is important in order to have a recording session that is going to flow the right way. Having to constantly stop while recording can change the mood and vibe of the session which can change the result of a recording dramatically. The quality of the material has an enormous influence on the mixing stage† (Izhaki R, 2008). When setting up to record, whether its for a live band or in studio, it’s important to get the correct microphones, set their position, prepare the instruments and suggest to the band that they run through their material before starting. You want to make sure all your gear is set up, making sure your gain structure is correct and that you have tested everything and made sure it’s all working. Then you should be able to record a successful take (Jacques D, 2011). Jesse Kendal ID: 203392 Page (3 of 8) A lot of artists have a vision and an emotion they want to portray through their music. Want it to really connect with an audience and for the audience to see and feel that vision and emotion through their song. It’s the engineer’s microphone techniques that capture the vibrancy of the band and their performance (Bartlett Bartlett 2009, pg 5). The techniques the engineer uses to mic up an instrument will determine what sounds the microphone will pick up and send. This procedure is very important in receiving the right tone from the instrument. How far or how close the microphone is, at what angle the microphone is, and where the microphone is set up in the studio whilst recording will determine what sound the microphone will receive. But most important of all is what type of microphone is being used. Each microphone has different characteristics and dynamics, as do instruments. This being the case, there is a microphone suited for every instrument, to enhance its sonic characteristics (JMC Academy, 2011). There are many ways to set up microphones when recording an instrument or vocal. Some ways are better then others. â€Å"The longer you are prepared to experiment with positioning microphones, the more successful your recording is likely to be† (White P, 1995). Page (4 of 8) Jesse Kendal ID: 203392 Once the artist has been recorded it’s the engineer’s editing and mixing that will shape the recorded song into what the audience will hear. Editing, as well as the mixing process, is generally done on a digital audio workstation, also known as a (DAW). This allows the sound engineer to edit each separate track, if need be, by cutting and deleting any unwanted noise or gaps, replacing bad notes with good ones, creating rhythmic loops, correcting bad timing and much more (Bartlett Bartlett, 2009, pg 252). The editing stage can involve a lot of work; some tasks will require more skills than others. But this can all be done with a handful of easy to use editing tools and of course the creative know how of the sound engineer (Inglls S, 2011). The mixing process is where the recording is fine tuned by applying different effects, plug-ins and applying equalization. Some engineers say mixing is an art and others such as Declan Gaffrey say it is a performance. Mixing is a creative process whereby what is recorded evolves into what the audience will hear. What the audio engineer is trying to do in this process is portray the feeling or emotion in the song, set the scene and have the audience really connect with it (Jacques D, 2011). Engineers use different effects, plug-ins that can enhance and/or change the tonal sound of an instrument or vocal making it sound fat, thin, muddy, tinny, clean, dirty and much more. Delays and reverbs can be used to create an atmospheric texture (Gaffney D, 2009). During the mixing process it is essential to maintain a sense of balance. The balance is where the instruments sit in the mix, making sure other instruments are not too loud or too soft or interfering with other sounds. When mixing, it’s not just about making something louder, it’s about how the whole thing grab you, and being able to listen to what all instruments are all doing together. At the end of the mixing process the final step is the balance of the track or album. Working on the volume of each separate instrument, arranging them so they all still well in the mix. This is called the mastering stage. Mastering includes enhancing and/or tweaking the sound to make it more powerful, louder, softer or cleaner, depending on what the artist wants. Mastering the audio is not changing the tonal sound of the instrument, which is done in the mixing process, it is altering the volume of the track and the overall volume of Page (5 of 8) the song. Tools are used in this process such as compressor, which allows the engineer to control the sound threshold of an instrument (Saulner J, 2010). Last step for the engineer is formatting the audio track(s) ready for manufacturing on CD, digital, vinyl or cassette; each one of these has a different format. Jesse Kendal ID: 203392 The sound engineer plays a very important role as the creative mediator throughout the recording process; he/she acts as the nuts and bolt of the project. Audio engineers need to be able to communicate well with clients. They also need be able to create an environment that will bring out the best in every performer. Manipulating frequencies to get the desired sound from n instrument or vocal, and balancing the mix so everything sits well, requires excellent hearing and listening skills as well as the creative knowledge to do so successfully. Page (6 of 8) Jesse Kendal ID: 203392 REFERENCES. Bartlett, B Bartlett, J 2009, Practical Recording Techniques, Fifth edn, Focal Press, Burlington MA, USA, pg. 5 292 Care, R 2011, Introduction to the Audio Industry AUD201, class week 5, JMC Academy, Melbourne. Ga ffney, D 2009, Secrets of the Mix Engineers: Declan Gaffney, by Paul Tingen, Sound on Sound, http://www. oundonsound. com/sos/jun09/articles/itu2. htm Inglls, S 2011, Audio Editing in DAW’s – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/feb11/articles/editing-1. htm Izkahi, J 2008, Mixing Audio, First edn, Focal press, Burlington MA, USA, pg. 31 Jacques, D 2011, Jesse Kendal interview: FOH Engineer Dave Jacques, http://www. zshare. net/audio/890893079fddf506/ 22 March 2011. JMC Academy, 2011, Introduction to the Audio Industry AUD201, Production Considerations, Melbourne, Accessed 10 April 2011, from http://myjmc. edu. u/mod/resource/view. php? id=5043 Noble, B 2009, Interview with Phil EK, Hit Quarters, accessed 27 March 2011, http://www. hitquarters. com/index. php3? page=intrview/opar/intrview_Phil_Ek_Interview. html. Platt, T 2006, BBC classic album under review – AC DC Back in Black, (you tube video), from ttp://www. youtube. com/watc h? v=WSAcpL8rZLs Page (7 of 8) Jesse Kendal ID: 203392 Saulnre, J 2010, Maor Applebaum (Mastering Engineer) Interview with Jason Saulner part 1, (youtube video), http://www. youtube. com/watch? v=mHTPBjWzv14 White, P 1995, The art of miking acoustic instruments – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/1995_articles/sep95/mikinginstruments. html. BIBLIOGRAPHY Bartlett, B Bartlett, J 2009, Practical Recording Techniques, Fifth edn, Focal Press, Burlington MA, USA, pg. 5 292 Care, R 2011, Introduction to the Audio Industry AUD201, class week 2 to 6, JMC Academy, Melbourne. Gaffney, D 2009, Secrets of the Mix Engineers: Declan Gaffney, by Paul Tingen, Sound on Sound, http://www. soundonsound. com/sos/jun09/articles/itu2. tm Inglls, S 2011, Audio Editing in DAW’s – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/feb11/articles/editing-1. htm Izkahi, J 2008, Mixing Audio, First edn, Focal press, Burlington MA, USA, pg. 31 Jacques, D 2011, Jesse Kendal interview with (FOH) Sound Engineer Dave Jacques, (Audio Recording) http://www. zshare. net/audio/890893079fddf506/ 22 March 2011. JMC Academy, 2011, Introduction to the Audio Industry AUD201, Production Considerations, Melbourne, Accessed 10 April 2011, from http://myjmc. edu. au/mod/resource/view. hp? id=5043 Page (8 of 8) Jesse Kendal ID: 203392 Nixon, N 2011, Audio Technicians Need to be Smart and Social, NorthOrion, http://www. northorion. com/careers/arts-design-fashion/audio-technicians-smart-socially-savvy-0739/ Noble, B 2009, Interview with Phil EK, Hit Quarters, accessed 27 March 2011, from http://www. hitquarters. com/index. php3? page=intrview/opar/intrview_Phil_Ek_Interview. html. Platt, T 2006, BBC classic album under review – AC DC Back in Black, (you tube video), from ttp://www. youtube. com/watch? v=WSAcpL8rZLs Roos, D, ‘How Recording Engineers Work’, How Stuff Works, http://www. howstuffworks. com/recording-engineer2. htm Saulnre, J 2010, Maor Applebaum (Mastering Engineer) Interview with Jason Saulner part 1, (youtube video), http://www. youtube. com/watch? v=mHTPBjWzv14 Scott-James, K 2011, Audio and Acoustics AUD202, class study, weeks 4 5, JMC Academy, Melbourne. White, P 1995, The art of miking acoustic instruments – tips and tricks, Sound on Sound, http://www. soundonsound. com/sos/1995_articles/sep95/mikinginstruments. html.

RanVan the Defender essays

RanVan the Defender essays The book that I read was RanVan the defender by Diana Wieler. This book was about a boy named Ran Van who learns many things about life through out the book. While living with his grandmother and going to high school with his friend Darryl, Ran meets a girl named Thalie. Ran first sees this girl getting pushed out of a car in front of the rite shop. From that moment on Ran decides that she was a damsel in distress who needs to be rescued by a noble person like the night in his favorite game Stormers. After taking to Thalie more at school, Ran meets her at the school later in the evening. Once the sneak into the school Thalie picks up a chair and smashes it through the glass window in the cafeteria door. Soon after this incident Ran finds himself doing more and more dangerous things every time he and Thalie meet. For instance, when later in the story when Ran is convinced that Garry is the Dark Lord of Thalies life and needs to be stopped he finds himself breaking down the framework of Garrys house developments. However the last time that Ran and Thalie meet to destroy the Dark Lord by burning down his house in which he is building for Thalies mom Lei. Garry shows up at the development before they can go any further with the destruction of the house. At this time Garry tells Ran about how the reason that Thalie has been trying to stop her mom and Garry getting married was because she was in love with him. Furthermore that Garry and her had done things in the past and that she was using Ran as a pawn in her game. Then Thalie snaps and tries to push Garry off the top of the building, having Ran save him and pull Garry back up. After this Thalie runs away Ran goes home to find o ut they are moving to Thunder Bay. After school Ran sees Thalie for the last time, she asks him to meet her at 8:00 in the tunnels on the playground. When Ran gets home he calls her mom telling her she can find Thalie at ...

Critically evaluate the implications of investing in HR branding for Essay

Critically evaluate the implications of investing in HR branding for the purpose of improving the outcomes of recruitment and selection - Essay Example According to Aurand, Gorchels and Bishop (2005) selection of candidates must be based on special set of skills and knowledge of applicants that complements the talent gap in the human resource pool. This makes the human resource pool of the organization highly diverse and efficient. Researchers are also of the notion that appropriate selection strategies comprise ability of the candidate to collaborate with the existing employees so that cross-fertilization of ideas takes place. In a recent report that has been published by the Pulakos (2005) it has been pointed out that using of proper selection assessment tool is crucial to screen the candidates and methods like cognitive ability tests, work sampling tests and knowledge based tests regarding job has been found out to be highly useful in determining the appropriate candidates. Methods of interviewing and use of structured questions has also been found to be useful screening tools. According to Sackett and Roth (1996) the key attribu tes of successful selection procedures are validity of the methods employed, adverse impact that the selection criteria has on the organization, cost of the assessment procedures and reaction of the applicants. Researchers have also argued that the external job environment is highly competitive and dynamic and under such a situation HR managers should be completely aware to select new candidates who can adapt themselves more quickly to the new working environment (Pulakos, 2005). One of the best selection and recruitment strategies have been implemented by John Lewis Partnership, which is an entirely employee-owned firm located in the U.K (John Lewis Partnership, 2011). As the profits of the company are shared between all its employees, so selecting them prudently has become an organizational priority. In order to make the selection of best candidates, qualified professionals with high

Lessening Secondhand Smoke on Children Research Paper - 3

Lessening Secondhand Smoke on Children - Research Paper Example entable deaths around the world and exposure to environmental tobacco smoke has some adverse effects on the people adoption of strategies to reduce this form of some would include the following interventions. Creating smoking bans and restrictions within certain places. This would involve the implementation of policies and regulations which are aimed at limiting or controlling the use of tobacco within designated areas. These approaches are strongly effective based on the scientific evidence regarding exposure to ETS. This also has some effects on reducing the amount of smoke within the environment since some people become deterred from smoking. Conducting community education among the parents and teachers about the relevance of reducing smoking. This will be undertaken in seeking to create awareness on the various individuals, including children, regarding the positive outcomes of reduced smoking. The education intervention with motivate individuals to modify their smoking behaviours in the effort to reduce the ETS. Tobacco use initiation is described as the behaviours by individuals, who were non-smokers to begin smoking. Different intervention can be undertaken to reduce their initiation and they include the following. Increasing the price of tobacco products – this is a legislative measure which seeks to increase the prices so that people become deterred from using these products. Although there are various factors which affect the possibility of people smoking, the cost factors plays a fundamental role to this effect since people must consider their costs. Mass media campaigns – these can be combined within other interventions, like education to the general public. These campaigns are focused at providing information to the general public regarding the importance of living a tobacco free lifestyle. Formative research must be undertaken in order to determine the message which will be delivered in these campaigns and determine the target population for

Economics Race and Gender in the Economics of Women, Men, and Work Assignment

Economics Race and Gender in the Economics of Women, Men, and Work - Assignment Example The book gives out the various challenges they face. The book also analyzes different rationales that assist the workers through the Government and Employer Policies. The book further gives the various policies that are applied to the rationalization of the workers. The families leave and childcare is well analyzed in the chapter. The family leave is termed to be paid and it is being discussed as per the locations. The program is well discussed by giving out the various requirements a worker needs to acquire the paid leave. The book also explains how the leave assists the workers giving them enough time to take care of their loved ones. Childcare is also discussed in details giving examples. The book states the various regulations and backgrounds required in the child care programs. The importance of the childcare is also given stating the program to be responsible for administering the licenses required for the child care in different states in the United States and other countries. The book gives an analysis of various differences in gender all over the world giving out various examples. The gap across the cultures is also discussed opening gender stereotypes. The book further explains giving different indicators that predict the economic status of women. The book analyzes the various indicators in countries like United Status and how they empower women in other developing countries. The book further compiles all the social indicators in the situation of women. The labor force participation is also discussed in the book along with the occupation. The book also briefly gives the Bureau of labor statistics with the Labor Force Participation Rate. The women in the labor force are also discussed including the databook statistics of 2013. Women are further grouped in terms of hours worked, unemployment classes. The earning is also discussed over the CBO projects along with the working age.

Terrorism Prevention Program for Homeland Security

Terrorism Prevention Program for Homeland Security Jacob Malone The Department of Homeland Securitys vision is a homeland that is safe, secure, and resilient against terrorism and other hazards, where American interests, aspirations, and way of life can thrive. In order to accomplish this, according to Chip Fulghum (2016), DHS employs over 225,000 people in jobs from border security to cybersecurity analysis and must work together to combat a wide range of threats. With a wide array of job duties it is clear that their main goal is to keep America safe. According to Roger Kemp (2012), The Department of Homeland Security (DHS) formally came into being as a standalone, Gabinet-level, department to further coordinate the unify national homeland security efforts, opening its doors on March 1,2003 (p. 28). DHS primary mission is to prevent terrorism and enhance security. Stopping and preventing terrorism is the keystone of DHS. The threat of terrorism to the nation has advanced over the years since the last quadrennial review in 2010. It remains real and even harder to detect. An example of this evolution is the Boston Marathon bombing. We are facing more lone wolf attackers that are inspired and encouraged by fanatical ideologies to radicalize to violence and commit deadly terrorist acts towards Americans. These independent acts are the hardest to detect and DHS will remain vigilant in identifying and countering these threats. DHS Priorities to Secure Against the Evolving Terrorism Threat Identify, Investigate, and Interdict Threats as Early as Possible Shrink the Haystack: Expand Risk Based Security Focus on Countering Violent Extremism and Helping to Prevent Complex Mass Casualty Attacks Reduce Vulnerabilities: Deny Resources, Deny Targets Uncover Patterns and Faint Signals: Enhance Data Integration and Analysis Table 1 Identify, Investigate, and Interdict Threats as Early as Possible Due to the present and development of potential attacks and threats, a prime concern is that these vicious fanatical can move undetected across boarders within conflict zones. An example would be the conflicts in Syria and Yemen where they can train other like-minded people in tactics, skills, and weapons for the use of terrorism. In addition to, many other nations are incapable of securing their own borders and prevent illegitimate movement of people and goods and the inability to collect customs revenues to support governance. As a result, they are on the verge of state failure. DHS and the Departments of State, Defense, and Justice will address the vulnerabilities and improve the safe and protected movement of people and goods by prioritizing support to foreign partners to increase their border supervision, customs integrity, and the capacities and capabilities of their law enforcement. In addition, it is vital to use the information we receive in advance to screen abroad based on risk instead of waiting to screen upon the arrival of the United States. Shrink the Haystack: Expand Risk-Based Security Due to the decentralized nature of the present threat makes it important that we migrate away from a one-size-fits-all type of security approach and move in the direction of risk informed and intelligence-driven. With this new mindset, DHS will focus more on identifying lower risk travelers and cargo in order to spend more time and resources on the people we know less about or pose a higher threat. According to DHS, Trusted traveler and shipper programs such as Global Entry, TSA Preà ¢Ã…“â€Å"à ¢Ã¢â‚¬Å¾Ã‚ ¢, and the Customs-Trade Partnership Against Terrorism advance these objectives and show that effective security and the expedited flow of goods and people can be achieved together (DHS, 2017). They will use several ways to identify lower risk travelers. For example, they will use background check and recognize foreign partner trusted traveler programs. Focus On Countering Violent Extremism and Helping to Prevent Complex Mass Casualty Attacks DHS does not focus on just one form of one particular ideology or protected First Amendment activities, but rather all forms all forms of fanaticism when it comes to countering violent extremism within the U.S. Their efforts to opposing vicious extremism highlight the power of local communities and the premise that well-informed and well-equipped families and communities represent the best defense against these violent acts. DHS supports community based problem solving and local law enforcement programs in order to disrupt and deter recruitment to radicalized violence. According to DHS, DHS jointly develops with federal, state, local, tribal, and territorial partners training for frontline law enforcement officers on behaviors that may be indicative of violent extremist activity (DHS, 2017). Comparable research into non-ideologically motivated violence provides enhanced understanding into pre-incident behavioral indicators that are linked to mass violence. This give DHS the ability to equip partners with the best tools to identify and mitigate an array of violent attacks. Reduce Vulnerabilities: Deny Resources, Deny Targets Violent extremists will tend to seek out and attack symbolic venues, mass gathering, and critical infrastructure. The best way to protect against these targets is to adopt approaches that are intelligence-led, analytical driven, and pursued in close collaboration with federal, state, local, and private sector partners in addition to the public. The DHS Security Strategy for Mass Transit and Passenger Rail dives further into detail into how they have employed this approach to improve the security of our infrastructure. According to DHS, They will continue to increase an emphasis on deterrence, including enhancing efforts to publicly communicate tailored descriptions of homeland security capabilities to influence the perception, risk calculations, and behaviors of adversaries (DHS, 2017). Uncover Patterns and Faint Signals: Enhance Data Integration and Analysis DHS and its partners must continue and constantly maintain situational awareness. In addition, DHS is dedicated to integrating its data sources, including federating vetting operations. Homeland Security will adopt big data management solutions that will give the investigators and analysts the ability to identify relationships that were once difficult to distinguish. It allows them to identify harmful activity earlier and to intervene or stop these attacks from ever happening. A vital source of data is the Suspicious Activity Reporting from stat, local, and private sector partners that are members of the Nationwide Suspicious Activity Reporting Initiative. Another source with a critical role is the If You See Something, Say Something campaign. This campaign encourages citizens to report any suspicious activity to local law enforcement. These efforts will help protect our privacy, civil liberties, and civil rights and allow the FBI Joint Terrorism Task Force to quickly view information and share with other FBI Field Intelligence Groups for further analysis. DHS will prioritize and swiftly distribute local or regional joint products through the National Network of Fusion Center and other mechanisms. According to DHS, These joint products, produced collaboratively by federal, state, local, tribal, and territorial partners, support operations and provide detailed insight on emerging community or region-specific threats (DHS, 2017). In conclusion, DHS has an enormous responsibility in keeping our nation safe, secure, and resilient against all enemies and other hazards. In order to accomplish this DHS employs over 240,000 people in jobs from border security to cybersecurity analysis. In order to protect us they came up with five priorities in order to secure against the evolving terrorism threat: identify, investigate, and interdict threats as early as possible, shrink the haystack: expand risk based security, focus on countering violent extremism and helping to prevent complex mass casualty attacks, reduce vulnerabilities: deny resources, deny targets, and uncover patterns and faint signals by enhancing data integration and analysis. References DHS. (2014). Fiscal Years 2014-2018 Strategic Plan . Retrieved March 21, 2017, from https://www.dhs.gov/sites/default/files/publications/FY14-18%20Strategic%20Plan_0_0.PDF DHS. (2014). The 2014 Quadrennial Homeland Security Review. Retrieved March 21, 2017, from https://www.dhs.gov/sites/default/files/publications/2014-qhsr-final-508.pdf Fulghum, C. (2016). Securing the resources that secure the homeland. Armed Forces Comptroller, 61(3), 6-9. Kahan, J. H. (2013). Whats in a name? the meaning of homeland security. Journal of Homeland Security Education, 2(1), 18. Kemp, R. L. (2012). Homeland security in america past, present, and future. World Future Review, 4(1), 28-33.

George Lucas And Movies: No Future? Essay -- essays research papers f

George Lucas and Movies: No Future?   Ã‚  Ã‚  Ã‚  Ã‚  When looking into the future people see many different things. Whether it be flying cars, buildings floating in the air, or people walking around in space suits, everyone has their own idea. Most of the time when people look into the future they look far into it, not in the next several years. The future is usually defined as twenty or more years beyond the present. Many movies and stories written about the future world seem to have the common theme that technology will play a big part in the development of the future. The development of technology will lead to the advances that will take the world into the next century and beyond. George Lucas' film THX 1138 and Robert Zemeckis' Back to the Future are both examples of movies that portray technology and the advances of the future. THX 1138 and Back to the Future both portray technology as a danger to society that could ultimately lead to its downfall.   Ã‚  Ã‚  Ã‚  Ã‚  George Lucas made THX 1138 long before he became famous in his later movies. He based the film on his movie that he used as his graduate project and thesis. It was his first attempt at directing and producing a Hollywood film. His goal was to create a film that would show the future state of the world if it was to continue on its path of the search for perfection of everything. He shows the future as a place that many people would probably not want to live or to be associated with.   Ã‚  Ã‚  Ã‚  Ã‚  Lucas shows that everyone will be the same. People will wear the same clothes and have the same haircut. Names are no longer a part of society. In the movie each person is given a prefix of letters followed by a number. They are basically drones who follow orders. Technology has advanced so far that every motion or action of the person is monitored. Anytime that one of them does something wrong it immediately appears on the computer screen as to what they are doing and what their number is. It is possible for the computer to monitor all of their vital signs and mental activity. Each person is carefully monitored and watched. The people are told what to do and act based on how they were trained. They work in shifts of labor and are almost extensions of the computer that tells them what to do. There is no more guessing about disease or how a person is feeling... ...This would mean that there would be no set future for the world. Each person would try to change the future so that everything would benefit themselves. This would lead to the eventually destruction of society and maybe no future at all.   Ã‚  Ã‚  Ã‚  Ã‚  George Lucas and Robert Zemeckis both portray the future in their films. The future however is very different between the two movies. In THX 1138 everyone is controlled by the technology that has created computers that can control things. In Back to the Future each individual person has the option to control the future of the world. Both movies give too much power to one thing. Either Technology or the individual have too much power to have society run smoothly. Both of these things would most likely lead to the destruction of society as it is. A point must be reached somewhere in the middle or there may not even be a future for people to dream about. Works Cited Back to the Future. Dir. Robert Zemeckis. Perf. Michael J. Fox, Christopher Lloyd, Lea Thompson. 1985. Videocassette. Universal Pictures, 1986. THX 1138. Dir. George Lucas. Perf. Robert Duvall, Donald Pleasence. 1970. Videocassette. Warner Brothers, 1971

Banquo and Macbeth Essay

Banquo’s Ghost appearing at the banquet is a graphic manifestation of the guilt that Macbeth feels. Since, Lady Macbeth needs to make excuses for Macbeth’s interaction with the ghost of Banquo means that the ghost is only visible in Macbeth’s eyes. During Macbeth’s coronation banquet, Lady Macbeth pulls Macbeth asides and asks him the reason behind his inappropriate behavior. Macbeth becomes angry because Lady Macbeth robustly accuses him of lying. When Lady Macbeth calls Macbeth a liar he replies, â€Å"If I stand here, I was him†(3.4.89). Trying to convince Lady Macbeth of what he saw, Macbeth has to prove to himself that he witnessed Banquo interrupt the feast. Baquo’s ghost is a figment of Macbeth’s guilt. Macbeth tries to convince himself that he sees a ghost and is not going mad. After realizing he is truly the only one seeing Banquo’s ghost Macbeth comes to the conclusion that â€Å"This [seeing Banquo’s ghost] is more strange / Than such a murder is†(3.4.98-99). Fear cuts deeper than a sword. Similar to his earlier epiphany, Macbeth accepts the fact that Banquo is dead on Macbeth’s account. When Macbeth returns to the table he proposes a toast that, â€Å"I drink to th’ general joy o’ th’ whole table / And to our dear friend Banquo, whom we miss†(3.4.108-109). Now, in a stage of acceptance, Macbeth is able to tame the million thoughts fighting in his head. Macbeth is in a state of denial. To insure himself that he is not going insane, Macbeth tells Banquo’s Ghost that â€Å"Thy bones are marrowless; thy blood is cold / Thou hast no speculation in those eyes / Which thou dost glare with†(3.4.114-116). Similar to when Macbeth tells his wife he saw a ghost, Macbeth tries to remain sane. We are not exposed to our real personality until something really awful happens. Once something bad happens all of the useless things fall away until we are left with who we really are. Work Cited Shakespeare, William. Macbeth. Ed. Barbara A. Mowat and Paul Werstine. Folger ed. New York City: Simon & Schuster, 1992. Print.

mafia violence essays

mafia violence essays 1. From developing the family tree of the three generations I learned a lot about them. My parents were the source of this information about the three generations. I didnt really know much about them. Based on my gathered information from my parents I think that my information is accurate. The reason why I didnt ask my other relatives is because they live abroad and also because I dont get along with some of my relatives. I was really satisfied with the results that I got from my parents. 2. From my dads side I found out that my grandfather had high blood pressure that resulted in sudden heart attack. I also found out that my grandmother was diagnosed with high blood pressure, Diabetes, and also Breast Cancer. From my moms side her dad had high blood pressure and also Gout. My moms mom also has diabetes and high blood pressure. From looking at all these illnesses I see high blood pressure in my 3. The health condition that most likely to show up in the family is due to air pollution. Its because the environment where my family used to live in. India is a really populated and also polluted country where it is a great risk to the population to inherit the polluted gases which causes air pollution. So asthma is one of the main illness in my 4. I know that high blood pressure is the main illness in my family. The specific health change that I want to make in my family is the blood pressure. I will do it by cutting down on salt and fatty foods like Ghee. I want my family to cut down on the consumption of high cholesterol foods. 5. This assignment made me learn more about my family background and the health risks that evolve around my family. I also learned a lot about how I can make changes in my family because my family has a history of high blood pressure and diabetes. ...

Hyundai Motors in the International Market Essays

Hyundai Motors in the International Market Essays Hyundai Motors in the International Market Essay Hyundai Motors in the International Market Essay Essay for International Trade Title : Hyundai Motors in International Market Hyundai Motors, one of the affiliates of Hyundai Corporation, started as a Joint- venture company with Ford. Before introducing more about Hyundai Motors, a man who founded the company should come first. Joo-young Jung was an entrepreneur, businessman and the founder of all Hyundai Groups of South Korea. Joo-young Jung was born in 1915 toa large impoverished family of peasants during the time when Korea was under Japanese rule. He dreamed of becoming a school teacher but his dream was cut short because the restrictive environment at the time kept the family tuck in poverty, and that kept him away from the opportunities of higher education. Despite of the situation he was in, he did not stop learning. He thought he would never success if he is stuck with his family so he attempts several times to run away from home, but every time he ran away from home he got caught by his father. At last, he succeeds at his fourth attempt. He got a Job as a deliveryman at the rice store in Seoul and soon he learned to manage the stores accounting the experience helped Joo-young thoroughly gain his business sense. After making some fortune, he urchased service garage to start A-do Service Garage and he founded Hyundai Automobile Industry in 1946. At first, its main business was repairing U. S. Army vehicles or Japanese cars, but thanks to Joo-young Jung, his wide knowledge of car mechanism helped the company to secure customers by providing high quality services. For 17 years, it remained as repairing company but when Korean government designated automobile as a main export product in 1962, Joo-young Jung waited his time and founded Hyundai Motors(HM) in 1967. At that time, no companies had technology to produce automobiles by themselves and it was same or HM either so they needed a partner. It was either GM or Ford, and HM choose Ford because GM tends to intervene deep down to the companys management even tor the toreign affiliated company. It may nave starte as M manutacturing company but with the strong will of exporting, HM also puts efforts developing its own automobile model. HM had the capital and the government support but the greatest obstacle was lack of technology. Nowadays, HM produces wide variety of automobiles from compact cars to SUVs. Among those various models, three main products would be Avante, Sonata, and Genesis. Avante and Sonata helped HM to be a leading company in the industry domestically and with Genesis, HM started to differentiate itself in the global market. Avante has great advantage of fuel efficiency and it was originally developed as global market targeted model but appealed to the domestic customers who are quite fuel conscious. These days, Avante is considered as most beloved model by Korean all time and its also the most exported car in HM history. Sontana, first introduced in 1985, is the model which gave HM its distinguished position in automobile industry in Korea. It has been produced in ifferent designs and features through six generations for more than 25 years and one of the most popular models in domestic midsize car market. The main slogan for Sonata is The car with innovative performance, high technology and reasonable price. Most recently developed model, Genesis, is a luxurious sedan and the first full- size car developed with the originality of HM. Its also the first luxurious car to export aggressively in HM history. Domestic car industry is literally overwhelmed by Hyundai Motors ever since it became Hyundai-Kia Motors after taking over the Kia Motors in 1998. Hyundai Motors(HM) market share is approximately 80% but as the tariff is getting lower, the growths of foreign automobile companies are not ignorable. In 2013, it is expected that the imported cars from Europe or America will come in to market aggressively and competition in mid-size and full-size car market will intensify. As import cars come offensively into the market, domestic automobile companies lead by HM will spur domestic market while invigorating the export. The forecasted analysis of domestic market of demand and supply is that in spite of internal and external negative facts like increase in households debts, economic ecession in Europe, and slowdown in China s economy effecting the domestic economy, positive facts such as base effect, low interest rate, low oil price stabilization and additional decrease in individual consumption tax due to FTA will increase the demand. On the other hand, due to the HMs new double shift plan in their domestic plant, without any additional plan to increase the productivity, the whole production quantity will decrease by 15% than before. Even though decreased working hours and double shift will increased the UPH(Unit per hour), the total production will decrease. By the rules of supply and demand, since the supply will decrease while the demand is expected to increase, the price will also increase to reach the market equilibrium price. HM is almost dominating the domestic market but in international market, the situation differs country to country. When HM first exported its Pony Excel to America in 1986, it was quite a success for a first export to the country which has one of the biggest automobile market. In 1987, proportion of Pony Excel in whole automobile demand in America was 2. 6%, which is 7% of imported automobile market and of compact car market in America. In that year, Pony Excel came top of Centra from Nissan and Civic from Honda. But the glorious days did not last long. In fact, Pony Excel was inadequate to export. At first, it had its competency over price but soon when Yen value dropped, it lost its strength. Despite of crash of Pony Excel, HM did not give up and started to regain reputation by 10 year-100 thousand mileage warranty in 1998. At first, it had to face the critics saying that the new plan it came up with is nothing but a marketing experiment or a cheap plan to attract the customers. American customers are considered as the most ational customers around the globe. They do not buy the car because it is guaranteed to be repaired free for 10 years. Americans accepted the HMs plan as a confidence and it worked. The market share rose from 1 . 1% to 3. 2% by the end of 2001. Its an explosive increase of 330% in Just 3 years. The market share kept rising gradually and peak its highest at 5. 1 in 2011. With the sum of market share with Kia Motors, which is part of HM, its 8. 7% of whole American automobile market and placed them sixth place among the domestic and foreign automobile producing companies in America. Compared to Toyota, the company placed third in automobile market in Ame rica, HM still has long way to go but considering the time of market entry and technology advancement, the progress HM made is remarkable. Unlike the domestic situation, even though HMs new double shift plan decreased the quantity of production units, it seems like there will be not much change in price for the HM automobiles in the international market. The reason is that the domestic market is dominated by HM if considered Kia Motors as part of HM and that means HM as a main supplier, it will determine the price. But in international market, for example in American market, the proportion of demand for HM is not that large compared to other companies. Furthermore, HM sells cars at the price of 90% of domestic price. No matter what, the price for the HM cars in American automobile market will be less than domestic market. As stated above, HMs first strategy to be a globalized company was to have competency in price. HM s strategy seemed successful at the beginning but after all, it only gave them a shameful title, cheap car with low performance and technology. HM tried its best to get rid of the standardized image y improving the performance, design, technology of the car and they succeeded. They still have the image of cheap car but now, relatively cheaper with great performance compared with the cars of similar features. Not only changing the image but HM improved their foreign plant and aggressively advertised its products also. The foreign plant in Alabama, U. S. A. , is run by robots during the whole process and it helped HM to produce same quality of cars throughout the production process with low rates of flaw. As a marketing plan, Hyundai Motors also placed its TV ads on ix national broadcastings, forty-one popular cable TV shows, and more than thirty magazines as well. If HM keeps concentrating on improvement of quality and brand image, it will give the competency in quality and price in a global market. Other example would be the strategy HM used in Chinese automobile market. China automobile market is expected to grow as a second largest around the globe. The market entry was easier than the other countries because the current chairman of HM, Mong-goo Jung, has a close relationship with China s high-ranking government officials. This relationship is crucial for the business. If he keeps good relationship with them, with the geometric advantage, HM can lead the Chinese automobile market. First, Sonata was a big success by being selected as an official model of taxi and it became a huge advantage for HM to spread its name in China. Avante also succeeded in the market because HM changed Avante ?s teature atter thorough research of road condition and customer preference in China. Especially, gold plated handle and other upgraded features attracted Chinese middle class greatly. If HM had competency of low price with fine quality in America, HM has competency of uite high price with guaranteed performance and quality. Expansion of local production plant in China is also helping the boost of sales. Current growth in international market does not mean HM will surely keep growing in the future. HM still needs to come up with new strategies to stabilize their sales and improve the brand image. Three main competition strategy can be issued RDE(Research Development Design Engineering), safety, and environmental performance. Each strategy point means enhancing brand value and power by improving design, securing safety that satisfies the global standard, and developing new generation of conomic and environmental power source. These three strategies will reinforce the selling capability by enhancing brand value and power to eliminate the possibility of over production and at the same time, move on from mass production company, to distinguished luxury brand. Automobile industry is all-around machine industry and those three issued I brought up is essential elements that cannot be weight one sided for the production of machine called car. If HM fails, company will fall behind and all the efforts it had put would be useless. References Ahn, S. 013), Automobile:l QI 3 Preview:The spring is coming, Dong-yang asset, retrieved May 1 5, 2013, from myasset. com/myasset/logindex. ]sp? direct=/ Jung, S. (2007), A Study on the global network of Korean automobile industry and its strategy based on the analysis of Hyundai Motor Company, Unpublished masters degree dissertation, Kook-min University, Seoul. Kim, K. (2011, July 18th), Hyundai Motors, the history of Korean automobile industry, is leading global Korea, Ulsan Maeil, Retrieved May 17th, 2013, from http:// www. iusm. co. kr/news/articleView. html? idxno=219593

Letter of Advice to client Research Paper Example | Topics and Well Written Essays - 2000 words

Letter of Advice to client - Research Paper Example Of importance, landmark decisions will be central to the essay construction. The author will wrap up with a conclusion of the major findings. According to Stone1, consideration is mandatory in contract law to make agreements legally binding. It forms the test for enforceability of contracts. Its absence makes an agreement gratuitous and non enforceable as a contract. Estoppel is a claim in equity precluding someone from denying existence of a state of affairs if it would be unconscionable2 and the doctrine deals with pre-contractual waste by preventing adoption of positions at odds with previously relied upon positions by others3. Such denial might affect a person’s legal rights. Owen J. in The Bell Group Ltd v Westpac Banking Corporation4 defined estoppel as a: â€Å"†¦ doctrine designed to protect a party from the detriment that would flow from that party’s change of position if the assumption or expectation that led to it were to be rendered groundless by another.†1 In common law, the claimant had to prove existence of a contractual relationship in defense against a claim of non performance of contract. The requirement of consideration led to injustices which promissory estoppel sought to address. By preventing a promisor from reneging on promises without consideration, Handley AJA in Equititrust Ltd (formerly Equitiloan Ltd) v Franks4 noted that promissory estoppel dealt with equitably binding assurances restraining promisors from enforcing his legal rights. Estoppel can be traced to Denning J’s reasoning in Central London Property Trust Ltd v High Trees House Ltd5 which described estoppel ensuring justice and equity6 in holding a landlord to his undertaking to accept reduced rent. The defendant was estopped from demanding rent arrears for the period of the war due to scarcity of tenants7. Professor Atiyah8 states that consideration was classically a

Conflict Scenario Assignment Example | Topics and Well Written Essays - 250 words

Conflict Scenario - Assignment Example On the other hand, Bryan clearly falls under a different type and finds it hard to accept Jane’s personality. On handling the conflict, Jane is assertive in her use of the competition mode. Although she is very experienced, she has little qualification, no technology know-how and feels threatened of being replaced and made redundant by more qualified, junior staffs like Brandon, to the extend of using her rank to justify her actions. It does not help that Brandon is well-liked by their boss. Likewise, Brandon is also assertive in his use of the competitive mode. To avoid conflict, both employees should cooperate using the collaboration mode as this offers a win-win situation for a long-term benefit. This mode offers effective cooperation from both sides by meeting the needs of each other and acknowledges everyone’s importance to the organization. As the supervisor, approaching both Jane and Brandon to discuss the situation is necessary. In addition, their roles should be set out properly to provide a clear distinction of each other’s task to avoid further conflict and misunderstanding. When tackling conflict, it is better to use emotional intelligence in resolving the