Effects of gadgets addiction among teenagers Essay

Hotels and resorts are places for relaxation or recreation; thus they attract visitors for holidays or vacations. Resorts are places, towns or sometimes commercial establishments operated by a single company. It is an establishment that provides paid lodging on a short term basis. If before, hotels and resorts only provide basic accommodation— consists only of cottages or a room with a bed— nowadays, it has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control, function hall for events, spa and an in house restaurant. The cost and quality of hotel and resort are usually indicative of the range and types of services available. Due to the enormous increase in tourism worldwide during the last decades of the 20th century, standards especially those of smaller establishments have improve considerably. Today, many systems have used an automation process like using online computer system, due to its efficiency and accuracy. Champ Aqua Farm and Resort is located at 168 Dulong Barrio, Matungao, Bulakan, Bulacan and it offers a resort and reservation of facilities and amenities for the customers. The resort uses manual business transactions with its customers. They are using a manual process in booking, reservations and logging names of customers. The resort has two swimming pools, two function halls, three houses for accommodation (Farm House, Brick House and Summer House), twelve cottages, three floating cottages, one playground, a half-basketball court, one restaurant and two fish ponds. The resort also offers activities such as Fishing, Canoeing, Basketball, and Retreat. They also sell fish like Tilapia, Hito, and Japanese Koi. The purpose of this study is to develop an Online Inquiry and Reservation System for Champ Aqua Farm and Resort. It substitutes the manual system with  computerized system. Project Objectives General Objectives The researchers aim to develop an Online Inquiry and Resort Reservation System for Champ Aqua Farm and Resort. Specific Objectives 1. To be able to design a homepage for Champ Aqua Farm and Resort. 2. To be able to design a log in form and registration form for the guests. 3. To be able to design a reservation form for guests. 4. To be able to design gallery for details about the resort or the property. 5. To determine the design FAQ’s and About Us section for questions, suggestions and other inquiry.

Perkin Warbeck Essay

Explain why Perkin Warbeck remained a threat to the security of Henry VII for so many years. Perkin Warbeck was the second Yorkist pretender to the English throne after Lambert Simnel was defeated at the Battle of Stoke in 1487. Between the years 1491-99, he posed a significantly destabilising threat to Henry VII in dynastic terms, impersonating Richard of York, the younger son of Edward IV. The successes of Warbeck, which led him to remain a threat to the King’s security, may be largely categorised into the support from foreign powers during this period and discontent existing in England due to Henry’s methods of ruling with relation to sustaining an authoritative and respected status both within his own country and abroad. Whilst it is possible to challenge such a concept of a threat, Warbeck was eventually executed in November 1499, demonstrating in a modern context that the King’s perception of this pretender was one of great concern for his position. Steven Gunn has suggested that ‘Henry was a usurper and carried with him the problems of this title’. Upon taking the English throne, it was inevitable that Henry would face opposition to his rule, particularly in consideration of his lack of familiarity with English politics and those supporters of the Yorkist claim. With the knowledge that Richard III intended John de la Pole to inherit the crown and having already fought at the Battle of Stoke to secure his position, it would seem almost equally likely that Henry would be a paranoid character by the time that Perkin Warbeck came to attention, and he could not predetermine the reactions of the De la Pole family, who were largely responsible for the pretenders. It is significant not only that Warbeck was the second embodiment of discontent within Henry’s reign, but also that political unsettlement had been apparent under his predecessor – also a usurper. Henry is likely to have feared reaching the same fate as Richard III, whose reign had been plagued with suspicions surrounding the Princes in the Tower controversy and indeed, the dating of his coronation to appear three days before his victory at Bosworth suggests paranoia existing even before his rule. Thus Warbeck is best viewed in one sense as a non-military threat, being an encouragement of this paranoia through the exploitation of Henry’s potentially weak position. He reminded the King of the existence of dissatisfaction within his own country and later among foreign powers. The princes had never been seen again and were presumed murdered by their uncle, Richard III. In this way, there was an immediate simplicity for Warbeck to exploit the lack of clarification as to what had happened to them. Whereas Lambert Simnel’s claim was flawed in that Henry was able to parade the true Earl of Warwick through London during the crisis, Warbeck was imitating Edward IV’s younger son, Richard of York. Hence this crisis was much more serious, for Henry was unable to prove the existence of the true Richard and if Warbeck truly was the prince he impersonated, his claim to the English throne would have been superior to that of Henry. The threat of Warbeck was enlarged by the context in which it occurred – those behind the pretender were able to follow a potentially fatal method by which Henry’s position could be destabilised. In order to ascertain why any pretender to the throne would become a prolonged threat, the nature of the monarch’s rule must be evaluated. The view of Steven Gunn could be expanded upon to maintain that Henry’s rule naturally had characteristics of that of a usurper: unlike a hereditary monarch, he required more stringent methods of discipline to enforce his position as a ruler. In addition to passing attainders against those involved with the pretenders (Edmund de la Pole was fined à ¯Ã‚ ¿Ã‚ ½5000 to inherit some of his brother’s lands and never inherited the dukedom of Suffolk for his involvement with Simnel) Empson and Dudley greatly assisted in coordinating the increased use of bonds and recognisances against subjects. Then in 1497, Perkin Warbeck’s forces rallied the rebels during the second Cornish Rising in protest against raised taxes to support the invasion of Scotland and together, they nearly took the city of Exeter. In this way, it can be observed that Warbeck becoming a threat was in a paradoxical sense – Henry needed to use more powerful methods of rule to secure his own position and dynasty than an ordinary monarch due to his status, though the discontent which such methods brought about led to resentful individuals turning to the diversion of Warbeck. Threats in military terms from Perkin Warbeck during this period may be largely attributed to foreign support. Indeed, Warbeck potentially had concern also from nobility such as Sir William Stanley, as Margaret of Burgundy, sister of Edward IV, proclaimed him as her long-lost nephew. The role of France was crucial in causing Warbeck to remain a threat to the security of Henry’s position. In 1491, he moved to the French court and was treated similarly to a prince by Charles VIII, which illustrated to Henry a possibility of an invasion – the French had funded his own invasion of England in 1485 to overthrow Richard III, and the case could potentially have been that this claimant was genuine. The threat was heightened by Charles’ discontent in 1492 after Henry’s assistance of the Duchess of Brittany in an attempt to retain her independence from France, whilst the 1489 Treaty of Medina del Campo with Spain led the French to encourage James IV of Scotland to invade England. It was Henry’s invasion of France in 1492 which appeared to be a very drastic action with regard to this pretender – it was clear that with foreign military backing, his position could be significantly threatened. However, in this respect, it must be noted that the threat was not Warbeck as an individual, but rather the concept of the proceedings and those supporting him. He became a focus for French discontent with Henry VII in the same way that he had been a Yorkist focus in England. A prolonged threat from any pretender to any throne can always be attributed to discontent with a monarch’s rule. Conformingly, Perkin Warbeck was often able to exploit this to enlist support and increase opposition to the King. It is clear that the level of foreign support given to the pretender ultimately was the greatest contributing factor in threatening Henry’s security due to the possibility of a successful invasion, though the paranoia and the methods of rule enlisted to secure his dynasty were equal factors in causing Warbeck to remain a threat. In contrast, it is very significant that Warbeck was never a primary threat as an individual, but merely a strong secondary threat behind the foreign powers and nobility that supported him – it was the concept that destabilised the position of Henry VII.

CHAPTER 1 Essays , Research Papers

CHAPTER 1 Mini-Exercises |1-1|(1) B, (2) D, (3) A, (4) C*, | | |(5) B, (6) D, (7) A, (8) D. | | |* Dividends paid in cash are | | |also subtracted in the | | |Financing section of the | | |Statement of Cash Flows..| |1-2|(1) SE, (2) A, (3) R, | | |(4) A,| | |(5) E, (6) A, (7) E, | | |(8) L, (9) A.. | |1-3|(1) CPA: Certified Public| | |Accountant | | |(2) GAAP: Generally Accepted | | |Accounting Principles | | |(3) AICPA: American Institute | | |of Certified Public| | |Accountants. | | |(4) SEC: Securities and | | |Exchange Commission| | |(5) FASB: Financial Accounting | | |Standards Board | Exercises |1-1 |(1) K, (3) I, (5) A, (7) | | |J, (9) C, (11) H, (13) N | |1-2 |(1) A, (3) R, (5) L, (7) | | |E, | | |(9) E, (11) A, (13) L, (15) | | |E| |1-3 |(1) L, (3) L, (5) SE, | | |(7) A, (9) E, | | |(11) R, (13) E, (15) A,| | |(17) E.| |1-4 |Total Assets = 11,819 (in| | |billions of Yen). | |1-5 |Req. 1: Total Assets = | | |$179,350 | |1-6 |Net Income is $25,100. | |1-7 |Net Income is $522 (in | | |millions). | |1-8 |Net Income is $50,180. | |1-9 |(A) Stockholders' Equity = | | |$74,200. | |1-10|(B) Total Liabilities =| | |$241,600. | |1-11|Net Income = $75,500. Total | | |Assets = $196,250.| |1-12|Ending Retained Earnings = | | |$40,100. | |1-13|(1) I, (3) F, (5) O, (7) I| |1-14|Cash flow from operating| | |activities = $95,000. | Problems |1-1|Req. 1: Net Income = $32,060.| | | | | |Req. 3: Total Assets = | | |$157,000. | |1-2|Req. 1: Net Income = $4,925. | |1-3|Req. 1: (d) Income = -$2,900, | | |Cash = -$10,500. | |1-4|Req. 4: Stockholders Equity = | | |$29,000| Alternate Problems |1-1|Req. 1: Net Income = $20,050.| | | | | |Req 3: Total Assets = | | |$117,050. | |1-2|Req. 1: Net Income = $9,120. | |1-3|(d) Income -$36,000, Cash | | |-$30,000| Cases |1-1|(7) Total Liabilities = | | |$554,645,000.| |1-2|(2) Net Sales = | | |$1,834,618,000. | |1-3|(1) At the end of the most | | |recent year, American Eagle | | |Outfitters had total assets of | | |$1,963,676,000. Urban | | |Outfitters' had total assets = | | |$1,329,009,000. Clearly | | |American Eagle Outfitters is | | |the larger of the tow companies| | |in terms of total assets at the| | |end of the most recent year. | |1-4|Req. 2: Total Assets = | | |$142,000. | |1-5|Req. 1: Assert the need for an| | |independent audit of the | | |financial statements each year,| | |because this is the best way to| | |assure credibility -| | |conformance with GAAP, | | |completeness, and absence of | | |bias. | |1-6|(4) There is an ethics | | |violation in this case because | | |she would audit statements that| | |covered a period of time where | | |she was responsible for the | | |accounting operations of the | | |company. This is a problem both| | |in appearance and in fact.| |1-7|The solution to this case will | | |depend on the company and/or | | |accounting period selected for | | |analysis. | CHAPTER 2 Mini-Exercises |2-1 |(1) C, (2) H, (3) G, | ||(4) A, (5) I.| |2-2 |(1) D, (2) C, (3) A, | ||(4) I, (5) B.| |2-3 |(1) Y, (2) N, (3) Y, | ||(4) N, (5) Y, (6) N. | |2-4 |(1) CL, (3) NCA, (5) SE, | ||(7) CA, (9) NCA, (11) CA, | ||(13) SE, (15) CL. | |2-5 |(b) Cash -$7,000. Notes | ||Receivable +$7,000. | |2-6.1|Assets: Debit: increases; | ||Credit: decreases.| |2-7.2|Liabilities: an Increase is | ||recorded as a Credit; a| ||Decrease is recorded as a | ||Debit.| |2-8 |(d) Equipment (+A) | ||15,000| ||Cash (-A) | ||6,000| ||Notes Payable (+L)| ||9,000| |2-9 |Cash has a $6,800 debit| ||balance. | |2-10 |Total Assets = $44,700.| |2-11 |2007: Current Ratio = 1.50 | ||2008: Current Ratio = 1.18 | |2-12 |(a) F, (b) I, (c) F, | ||(d) I, (e) F..| Exercises |2-1 | (1) E, (3) B,(5) | | |K,(7) S,(9) I, | | || | |(11) O, (13) C, (15) D, | | |(17) N, (19) T.| |2-2 |Req. 1: (k) Received: | | |Investments (A); Given: Cash | | |(A) | |2-3 |(3) Taxes Payable: CL,| | |credit balance. | |2-4 |(c) Cash +9,000. Notes| | |Payable +9,000. | |2-5 |Req. 1: (c) Liabilities: | | |Dividends Payable +121.4. | | |Stockholders' Equity: | | |Retained Earnings -121.4| |2-6 |(e) Land (+A) | |

Student views on individual and group work Essay

Student views on individual and group work - Essay Example The study is based on international educational experiences of learners studying abroad; their opinions on the individual work and group work especially in the cultural diverse learning institutions also discussed. A comparison approach is used to define the different impacts of individual or group work in different settings internationally. Students from different backgrounds from the UK and abroad give their opinions on the importance of group and individual work. The students interviewed come from various countries namely: Poland, Kenya, Australia, China, and France. Previous research Students noted frustration with joy riders in group work especially in open-ended evaluation piece (Shumow, 2001, p. 35). Despite this, small group work in problem based learning was rated the best in promoting learning. The negative attitude towards group work among students developed from those learners who did not participate sufficiently to their collaborative groups (Skinner, 2010.). According t o this study, another issue raised involved students who did not seem attuned to the educational value of listening to what other group members had to contribute during sharing and discussion. The students were or pretended to be unaware that group members or their findings could be used as resources. This research also revealed that students were anxious about the sit-in classroom examinations; it appeared as if they needed more direct guidance. The recommendations given in this study included integrating the problem based learning throughout the semester to better the results of the students. This could be achieved through letting students solve problems as homework and individual assignments. Another way to achieve this is through using four problems as a unifying platform for each quarter of the course. Class discussions, tutor presentations and media shown in class could then be attached in the problem. A third possible way is to alternate group work with individual work during the course. And a last way is to let each group work on a different problem; the groups then present their answers in class while the class assesses the group’s work (Shumow, 2001, p. 36). The problem of joy riders could be solved through collecting notes and checking them in each class session to ensure that all students are participating in group work(Joughin, 2009).Nevertheless, this problem is bothersome and really challenging to handle since more resources are used in supervision. Moreover, joy riding suggests that the students could be unreliable workers in the potential market. According to Townsend, Long, & Trainor, 2011, group supervision and peer learning in social work field can be beneficial in other contexts such as professional, social, cultural, economic and political frameworks locally and internationally. Townsend, Long, & Trainor, 2011 studied teaching, learning and supervisory relationships that support group work and group assessment especially in field w ork. They had a lot of relevance in the Australian contexts. Group learning is vulnerable to group dynamics whereby different personalities and individual needs may affect the learning experience (Arfield, 2013). Furthermore, more dominant individuals in the group may inhibit on the ability of passive individuals to meet their own personal goals. Group work in learning requires the group members to be accountable and to minimise the group size (Light, Cox, & Calkins, 2009).

Week 7 Hand-In Assignment Example | Topics and Well Written Essays - 750 words

Week 7 Hand-In - Assignment Example By such restriction the data will remain consistent or in other words it will be independent of the programs using it. The concept of data independence helps to improve the maintenance and management of database in single user environment (Wisegeek, 2011). End users, usually those who have no or very little knowledge about computers take advantage of application software (Toolbox, 2008). While on the other hand, database can be created, maintained or modified by its users through database management system. There are numerous advantages in separating the application software from database management system. One of the foremost advantages is better load balancing which means that different machines can be used for application software and database management system. This increases the overall efficiency of the entire system. Another advantage of separation of application software from the database management system is that it results in making the entire system more secure. This increase in security is necessary because end users are in contact with application software and in the database very important data is stored. Even very little change in the database can result in major faults and failures (Ramirez, 2000). Answer: Programmers or designers of database management system are not responsible to check vacancy on each flight. The user who is concerned with flight 243 will perform this operation and will check this vacancy. The user will enter into the application software to see the availability of flights. When he will click on the flight number 243 then it will be checked in the database that is there any seat in the flight available. Answer: A relation is a term which deals with database. At the time of designing of database management system it must be decided that how database entities, relations, tables etc within a database must be stored. Therefore, it is responsibility of designer of DBMS software to perform the operation

Hyperboloid Model Term Paper Example | Topics and Well Written Essays - 2000 words

Hyperboloid Model - Term Paper Example The paper’s aim is to comprehensively discuss the concept of the ‘Hyperboloid Model’, in relation to application in the field of Geometry and Mathematics in general. While focus will be placed more on the geometrical application, influences and effects of the model, the paper will also delve into other applications. Conclusively, it will portray the functional application of the model, essential in gaining required accuracy. Towards better understanding the vital importance of the hyperboloid model, there is need of a historical analysis of the concept, in terms of geometrical application. To be noted, as Alekseevskij, Vinberg and Solodovnikov (1993) portray, is that the study of prevailing relations amongst hyperbolic, spherical and Euclidean geometries historically dates back to the early 19th century. This was in an attempt at proving Euclid’s fifth postulate. Accordingly, it is towards ascertaining this that C. F. Gauss was able to subsequently discover, in the 1820s, the concept of hyperbolic geometry. Influential is that only a few years were to pass, before this form of geometry was to be independently re-discovered by both J. Bolyai (1832) and N. Lobacheviski (1829). Notable is that the concept’s founders were in agreement, in terms of providing its strongest evidence for its consistency. This was based upon the duality present, between spherical and hyperbolic trigonometries (Alek seevskij, Vinberg & Solodovnikov, 1993). Initially demonstrated by Lambert – in his [L1770] 1770 memoir – the duality aspect present between the two forms of trigonometries is vivid in a variety of theorems. Inclusive is the ‘law of sines’, which can be affirmed in a form that is applicable in hyperbolic, Euclidean and spherical geometries. Accordingly, it is towards proving the prevailing consistency of hyperbolic geometry that necessitated the building of diverse analytical models upon the Euclidean plane. This is perhaps the reason why Beltrami E.

Research Proposal Essay Example | Topics and Well Written Essays - 2500 words

Research Proposal - Essay Example However there is still uncertainty as to whether the healthcare providers feel comfortable using the electronic medical records (EMRs). Their perceptions and attitudes as concerns the use EMRs are unknown and therefore also difficult to know whether they are adapting to the transition or not. There are very few studies if any on these issues of perceptions and adoption. THEORETICAL FRAMEWORK LOSCIN’S TECHNOLOGICAL COMPETENCE MODEL Locsin’s model of technological competency as caring in nursing is a model that specifically integrates who nurses are as professional, with the modern technology they encounter at their work places. Locsin’s central premise is that the competent use of technology demonstrates caring in nursing. Since the contemporary nursing is believed to be a call to practice in a technologically mediated profession (Casterline 2006). The ultimate purpose of the technological competency in nursing is to acknowledge that wholeness of persons is a focu s of nursing and that various technological means can and should be used in nursing in order for nursing to realize wholeness of person more fully (Locsin & Purnell 2009). ... The theory is highly linked to the various statements of the research questions. The theory as applied to the use of EMR’s, health care providers can show they care about their clients or patients through the use of the EMRs to better synthesize the important health information about their patients. For example the nurse’s knowledge of the person as a whole human being improves the nursing process and ultimately patient care. Therefore through great organization and efficiency of the EMRs the nurse is able to use this t his or her advantage to know the patients more completely and thus provide quality care. The theory is linked to attitudes and perceptions such that if the health care providers perceive the EMR’s positively it will lead to â€Å"knowing† of the patient as a â€Å"whole† and this is important in improving health care delivery. If they know the patients and feel that the use of EMRs is good it means that they will easily adopt it for their continued use and in so doing improve patient health. RESEARCH QUESTIONS The research aims to answer the question: What are the attitudes and perceptions of health care providers as concerns the use of electronic record keeping in medical practice? A qualitative research is a kind of systematic empirical inquiry into meaning. This is because the research is ordered or planned, following specific rules that are defined by members of a given community. The research is grounded in the world of experiences that members of a given community have gone through. The research therefore intends to find out what people make sense of these experiences (Yin 2011). Therefore qualitative research involves a qualitative and

Compensation Plan Outline Assignment Example | Topics and Well Written Essays - 1500 words - 2

Compensation Plan Outline - Assignment Example Thus, in return, the company developed a strategic compensation and remuneration plan, in which the company seeks to compensate its workers accordingly for the services delivered (Aguinis, 2009). Safaricom entails a strategic compensation approach towards its employees, translating into high motivation and employee retention rates. The current compensation plan entails a pragmatic approach in which the company focuses on the features of the qualification of employees accordingly in facilitating their salaries and related benefits. The company focuses on the areas of the skills of the employees and their individual contribution to the accomplishments of the company in rewarding the efforts thereof of the employees. In practical definition, the company rewards and allocates the compensation based on the current market situation and the service the workers deliver to the company operations (Aguinis, 2009). Further, the company also entails remarkably incredible platform of offering incentives to its workers, to foster the employee motivation accordingly. The company has incentives such as promotional offers to the employees for goods and services from the company as rewards for the services they deliver to the company. Further, the company also offers credible salaries to the employees, as exemplified by the recent reports in which the company released its statistics, regarding their employee remuneration expenditure, as the report indicates. The company spend about Kenyan shillings 8.4 billion on salaries and benefits to its employees, in the year that finished in March 2013 (The Vodacom Group, 2014). Of this budget, more than 5.1 billion shillings went to wages and salaries while about 95 million shillings went to the allocation for employee grants option plan. The directors of the company got about 387.7 million in remuneration, which is higher than the previous allocation, while the rest was for the other staff. Similarly, the company,

The Developing Business Essay Example | Topics and Well Written Essays - 3000 words

The Developing Business - Essay Example 20). Apparently, more corporations are getting aware of the necessities of integrating better corporate governance, improved risk management methods, and sufficient business social, financial, and environmental responsibilities that are a pre-requisite for enhanced sustainability. Commercial firms play a fundamental role in the concept of sustainable development, and this is due to their potential to enhance sustainable development and their deleterious effects on the community and ecosystem. Within the essential role that business firms play to achieve sustainable development, social and environmental responsibility has emerged to concretize the paradigm of sustainable development (Schneider, 2014, p. 526). As aforementioned, the three forms of sustainability remains imperative in the maintenance of both societal and organizational needs. Financial sustainability, for instance, ensures that an organization develops structures that focuses on creating significant profit from investments made. Moreover, financial sustainability must focus on embracing the continuous provision of positive outcomes from investment by developing sustainable long-term objectives. On the contrary, environmental sustainability defines an organization’s initiatives and establishment of the structures aimed at significant reduction of causing effects to the surrounding. A business that focuses on environmental sustainability ensures that its operations and daily activities remain friendly to the environment and do not cause climate change, pollution, or degradation. Such environmental sustainable corporations also contribute towards creation and development of policies and initiatives that would enhance e nvironmental safety. On the contrary, social sustainability entails community or societal initiatives aimed at establishing frameworks that ensure

Effect of violent video games Essay Example for Free

Effect of violent video games Essay There are millions of people who play highly controversial games like Grand Theft Auto and other violence video games, realize that it is a game and do not do things they do in the game in real life. If people believe that video games cause behavior problems, they are underlying issues with the gamer himself, and not with the software, but according to American Psychological Association, almost ninety percent of kids between the ages eight and sixteen are addicted to video game especially the violent one. The average girls spends almost six to eight hour week’s playing video games which does not sound bad comparing to boys who spends an average of thirteen hours a week. Some parents reported that video games only describe virtual reality, and should not translate into real world problem. However, children are more likely to imitate the actions of a character with which they classify themselves with. In all violent video games, players are often required to take point of view of the shooter or perpetrator, which show a change of their behavior. Study shows that repetition increases learning and video games required repetition in order to master control characters movement. If the game is violent, then the effect is a behavioral practice for a violent activity. These children who are involve in playing violent video games are more aggressive than who are not involve with these game, which at some point of their life, they will get heart or might die because of their action. Recently, parents become unaware with their kids behavior in real life. Some of them let their kids do whatever they like to do like playing violent video games for long hours or watching brutal shows on television. Report by American Psychological Association â€Å"disagree that violent video games cause behavior problems, because the choices people make cause violent behavior. Video games, even the violent once, can be good experience. † But parents need to teach their kids those video games need to be separate from reality. The choices they make in their daily life have absolutely nothing to do with video games. In fact they may be able to take out any aggressions that they have on a video game, rather than go out and beat someone up, that what their parents believe, but what they do not know is playing video game frequently for long hours has a huge negative on kids because it feed their brain with aggression, violence, and fighting which creates problems such as poor social skills from kids to their parents and the outside world. Sociology studies shows that boys by the age of twenty-one had spend more than 10000 hours or more just by playing video games American Psychological Association wrote â€Å"97% between the age 12 to 17 in the US played video game†¦ top 10 out of 20 were violent. † USA today made study twenty years ago about sixty percent of American family had sat down as family dinners, same study last year the number drop down to twenty percent. Because kids are spending their times on video game, it creates huge problems such as poor social skills, poor grade in school, and live in hostile environment. Psychologist concludes, that video game is nature requirement activities, because it based on reward system and as human we try to be satisfied and achieved all requirements. For example, in video game Mafia 2, the character is required to rob bank which is the basic objective. But if the player kills all securities without triggering the alarm, the player will receive bounce. Since all players love to achieve more, they will do the mission, after completing the mission they will play it again in order to get the bounces. If parents are worried that their children are addicted to violent video game and spending so much time playing it, they should set limits, like playing video game for an hour after completing their homework, also try to encourage their children to play outside, and do other activity. Parents must check the Entertainment Software Rating Board (ESRB) to learn about the video game’s content and what age range it belongs to. Parents should strongly monitor their children about video games that they are buying, and from online games. Violent video games have been blamed for increase bullying, assaulting women, and school shooting, because violent games teach children that violence is way to solve problems and it is acceptable in this world. Studied showed that sixty percent of middle school children who played at least one video game that rated mature has hit, beat, and assault other students. Also it shows that students who committed this violence act were enjoying inflected pain and become less forgiving. For example, in Bully the character have to fight with teacher and other student in order to be popular in school. In other word, this video game encourages kids to be disrespectful to the elder and to the other student. Female in violent video games are mostly present as explore to sexual contact, like being rape, get killed, and thrown behind the bushes. What make it ironic is the player is rewarded by getting some extra feature. For example, in LA Noire the character is homicide, in one of his chapter the player must solve several of cases that women been rape, nude, murder, and thrown in dumpster or tree. In 1998 study shows that thirty percent of violent video games involve women been attacked and rape. Another example, in Grand Theft Auto, which considers one of the best seller games in 2008, player must gain money to be able to buy armor or guns so the player will target female for two reasons. First, they carry more cash, and second they weak. Schools shooting have been connected to shooting video games. Students who have been exposed to violent video games held more violent attitudes, had more hostile personalities, were less forgiveness, and believed that being sadistic with other is normal. Seung-Hui Cho the student who opened fire at Virginia Tech incident. He was addicted to shooting game called Counter Strike, the objective of that game is to kill the other team where character are allowed to buy guns, armor, and grenade. Every time the character kill member of the other team he rewarded with money. If parents and schools are affected by kids who play violent video games for long hours, it means media and society are affected too. Societies are concern with violence and media including the internet have extend worlds of video game, especially the violent one, such as the Hitman series, Grand Theft Auto, Mortal Kombat, and more. The character in video games may get away when he committed crime or brutal events. As adults they know the different between real life and fiction one, but kids do not know that. Kids might steal money or attack other kids believing they will get away. For example, in Grand Theft Auto player can steal car, run over pedestrian, and hit another car. With kind action the police well attempt to arrest you character. However, if the character were able to drive fast or hide inside building for couple of minutes police will ignore you and let you free.

Distribution Channel Design

Distribution Channel Design Distribution Channel Design Channel design facilitates the flow of goods from the manufacturer to the end-user. Hutt and Speh (2007) defined that, the link between the manufacturer and the customer is the distribution channel. The purpose of the distribution channel is to distribute the product from manufacturer to the end user to the right time to the right place (Klein and Frazier1990). The channel of distribution is the marketing managers bridge to the market. Channel design creates a competitive advantage that separates market winners from market losers. Stern Weitz (1997) , says the efficient distribution channel design and administration can offer opportunities to develop sustainable competitive advantage in the long term. The channel should achieve all tasks which are necessary to affect a sale and deliver products to the end user. The Tyre Company who is trying to enter into US market is a manufacturer of safety systems for vehicle tyres whose products allow the vehicle to continue to be driven even if the tires burst or are shot out. The main customers for the systems are police forces, security companies, emergency services like ambulance and fire service, armies, trucking companies (Original Equipment Manufacturers ‘OEMs), and even the general public. The organization cannot serve all types of customers through a single distribution channel, so depending on the size of the market, value and the level of usage, the market for safety systems can be divided into three segments. Ø Government Organizations (Ambulance, fire services, armies), Ø Private sector (Original equipment manufacturers like Trucking companies vehicle manufactures), Ø General public For the safety systems manufacturer there are many options to design a distribution channel. In the above figure, channel 1 comes under direct distribution channel where the organizations directly deal with the customers. This distribution channel does not have any intermediaries like distributors, wholesalers, retailers etc. Hutt and Speh (2007) says in, direct distribution channel the manufacturers own sales force deals directly with the customer segments, and the manufacturer has the complete responsibility for performing all the required channel tasks. Channel 2, channel 3 and channel 4 come under indirect distribution channels. Indirect channel distribution uses one or more intermediaries like distributors, retailers, sales representatives etc. Channel distribution for Government sectors customers: The safety systems manufacturer is entering into the U.S market for the first time, so the organization cannot contact the government organizations for selling their products. As the government uses the safety systems for emergency services, they cannot rely on the manufacturers words. So, the manufacturer should approach distributors and collaborate with them for doing business. These distributors can approach the government organizations and explain the products features and advantages. So, the best way to serve government sector customers is to design an indirect distribution channel which consists of distributors as Intermediaries. Corey et al. (1989) says indirect channel distribution is generally found where the markets are fragmented and widely dispersed, low transaction amount prevails and buyers typically purchase a number of items in one transaction. The government sector segment is widely dispersed and the buyers in the segment purchase a number of items in one transaction, indirect approach is recommended for dealing with this segment. The below figure shows the distribution channel design for government sector customers In private sector, the customers (original equipment manufacturers) for safety tyres are few. So, the company can directly approach the original equipment manufacturers that use the safety systems and can directly tie up with the vehicle manufacturers or OEMs. This increases the sales of the safety systems manufacturer. Hutt and Speh (2007), says the direct sales approach is feasible when the customers are large and well defined, the customers insist on direct sales, sales involve extensive negotiations with upper management. Here in this report the manufacturer has to negotiate extensively with the upper management of the OEMs to make them agree to fit the safety systems as the original equipment. Therefore direct distribution channel design is suitable for private sector customers. Distribution channel for general public: General public customers will maximum order 1-4 units per orders and its not so easy for the manufacturer to deal with every individual customer separately. So, the manufacturer should make tie ups with dealers or wholesalers. These dealers or wholesalers create awareness about the product and encourage the general public to buy the safety systems. These distributors or wholesalers intern make tie up with the vehicle repairing sheds and retailers. These vehicle repairing sheds play a vital role in increasing the sales of the safety systems. Therefore indirect channel is recommended for dealing with general public customers. The below figure indicates the distribution channel for dealing with general public. COMMUNICATION PROCESS: Kennaugh (2009), says the primary objective of marketing communications is to create awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Communication helps to spread awareness about products or services that are of some use to consumer and potential buyers. A good marketing communications plan requires an in-depth understanding of target audiences and the processes involved in buying, selling, and communicating. As the safety systems manufacturer has customers in different sectors, it should use different modes of communication for taking the product to the customers. Hutt and Speh (2007), says due to the technical complexity of the business products, the relatively small number of potential buyers, and the extensive negotiation process, the primary communication vehicle in Business to Business marketing is the sales person. As the Companys product in this report is a technical product, the primary communication for this company should through personal ­ selling. Personal selling is the most effective tool for building buyers preferences, convictions, and actions. Apart from personal selling the company can also communicate through sales promotion, advertising, public relations, Bouchers, E-Marketing, workshops, Direct Marketing etc. Advertising is also a most powerful tool of communication. Most of people believe the Media and attract to the media advertising. But media covers mostly general customers and some business customers. So, this can be used only as one of the communication tools for taking the safety systems into market. Aaker (1992), says Brochures are useful for the communication and this is the very cheapest way for communicating to the customers. Communication helps to keep the consumers informed about the new models of products or services that are available in the organisation. To communicate effectively, marketers need to need to understand how communication works .Communication involves the eight elements which are shown in the below figure. 1) Sender: The party sending the message to another party -in this case it is the Tyres Company. 2) Encoding: The process of putting the intended message into symbolic form that will differentiate us from other companies into an advertisement that will convey the intended message (Kotler et al 2008). 3) Message: This set of words, pictures or symbols that the sender transmits in the advertisements. 4) Decoding: The process by which the receiver assigns meaning to the symbols encoding by the sender -a consumer reads the ad and interprets the words and illustrations it contains. 5) Receiver: The party receiving the message sent by the company; the customer or the company that reads the tyres advertising. 6) Response: The reactions of the receiver after being exposed to the message -any of thousands of possible responses, such as the customer is more aware of the attributes of our tyres products. 7) Feedback: The part of the receivers response communicated back to the sender -tyres Company research shows that consumer like and remember the ad or consumers write or call the company praising or criticising the ad or its products. 8) Noise: The unplanned static or distortion during the communication process which result in the receiver getting a different message from the company. This is diagram shows that how message would pass to customers and how they would have respond by taking response and feed back like questionnaire, by filling feedback form, interviews and so forth. Scope for Conflict: Cannel conflict occurs when members of two channels fight for same goal. Organisational growth is badly affected by conflicts. Generally organisation doing business depends upon their Agents, Wholesalers, and Retailers. As long as the organization maintains a good relation with all its channel members the organisation gets good results, if the organisation does not maintain a healthy relations to all its channel members then the organisation sales growth decreases, and conflicts occur (Kogut, 1988). For instance, a premier distributor may be expected to share market analysis data, have an outside force and create account plans maintain specific inventory, and provide a complete service and repair function- in exchange for preferred pricing and product availability. An authorized distributor may be expected to share market analysis data, have a telemarketing operation, and maintain specific inventory. An affiliate distributor may have access to the manufacturers products without being given any special pricing or compensation. When there are too many distributors in a given area, or when one distributor â€Å"cherry-picks† accounts in another distributors territory, there can be price competition and conflict (Erramilli, 1991). Pricing related conflicts are most common in channel conflicts. It is very essential that the manufacturer creates the base for a pricing structure where each member is able to make a profit from the value they bring to the marketing channel process. Each members price must reflect his or her role within the channel (Aaker, 1992). For example, if a retailer is able to purchase directly from the manufacturer at a cost that is equal or less than the cost that their distributor gives them, then the distributor losses his business from the retailer. This is one of the reasons for channel conflict. The other reason for channel conflict is, if the organisation supply tyres to the end customer with help of the wholesaler/distributor and retailers in particular area, and also maintaining good relations with wholesalers and retailers as well. But, that area is very small or there is no need of retailers in that area. Then organisation distributes the tyres directly from wholesaler/distributor to end-user. In this regards retailers lose their business. So conflict may occur in between retailers and organisation or in between retailer to distributor. Based on this conflict Retailer may merges with the competitor which in turn effects the organization. Other sources of channel conflict may result from goal incompatibility, poorly defined roles and rights, perceptual differences, and interdependent relationships. All of these factors must be taken into consideration, addressed when necessary, and managed whenever possible (Nygaard, 1994). Relationship Marketing: Relationship marketing is a term introduced by Berry (1983) that puts forward that marketers should move away from transactional marketing and build longer term relationships with their customers, focusing on building trust between buyer and seller so that loyalty develops. Morgan and Hunt, (1994), say Relationship marketing refers to all marketing activities directed toward establishing, developing and maintaining successful relational exchanges. The idea of relationship marketing was developed by Gronroos (1994) whose opinion was that relationship marketing was all about identifying, establishing maintaining, enhancing and, occasionally, terminating relationships with customers. The objective of such relationships, he suggested, is to give mutual benefit through the exchange and fulfilment of promises as well as communication. Relationship Marketing involves organisations gathering information about their customers and then deciding with whom they can develop a dialogue; it allows buyers and sellers to work together in joint problem solving, easing the pressures on the buyer. Rather than employing market share as a measure of marketing success, this approach uses customer retention (Gummesson, 1994). The effectiveness of Business to Business marketing is largely determined by long-term relationships between buyers and sellers (Dion et al., 1995). According to Webster (1992), buyer-seller or customer-supplier interdependence is an integral part of business to business marketing. Over the past 10 or so years, there has been clear evidence to suggest that, in business to business marketing, the nature of buyer-seller interactions has changed from adversarial to relationship building, and, consequently, emphasis has moved away from discrete transactions and towards relational exchanges (Weitz and Jap, 1995). P ressures to meet the demands of global competition, reliance on single-source suppliers, the development and adoption of just-in-time systems, outsourcing and development of ‘partnerships have been cited as some of the main driving forces behind such developments (Metcalf et al, 1992). Over the last 20 years, relationship marketing has been espoused by many in the services and industrial arenas, where it is, perhaps, easier to developer longer term relationships. The acquisition, retention and nurturing of customer relationships is fundamental to an organisation engaging in relationship marketing. Nurturing the customer is a step along the path to invoking loyalty on the part of the customer. Loyalty is one of the objectives of relationship marketing because a loyal customer may be of strategic advantage our Company. In this case, as the manufacturer newly entering into the US market, he has to build the relationship with the channel partners. By building relationship, he can understand the market well. By building relationship all the channel members can work for the common goal and they can solve any problem effectively. References Aaker, D.A., (1992), â€Å"The value of brand equity†, Journal of Business Strategy, Vol.13, pp.27-32. Berry, L.L. (1983), â€Å"Relationship marketing†, in Berry, L.L., Shostack, G.L. and Upah, G.D. (Eds),Emerging Perspectives on Services Marketing, American Marketing Association, Chicago,IL. Corey, E.R., Cespedes, F.V., and Rangan, V.K., (1989). Going to Market: Distribution System for Industrial Products, Harvard University Press, Boston. Dion, P., Easterling, D., and Miller, S.J., (1995). What is really necessary in successful buyer/seller relationships, Industrial Marketing Management, Vol.24. Erramilli, M.K. (1991), â€Å"The experience in foreign market entry behavior of service firms, Journal of International Business Studies, Vol. 21 No.Fall, pp.479-501. Gronroos, C., (1994), â€Å"Quo Vadis marketing? Towards a relationship marketing paradigm†, Journal of Marketing Management, Vol. 10 No. 5. Gummesson, E., (1994). Making relationship marketing operational, International Journal of Service Industry Management, Vol. 5 No.5. Hutt, M.D., and Speh, T.W., (2007). Business Marketing Management: B2B, Thomson, USA. Kogut, B. (1988), Joint ventures: theoretical and empirical perspectives, Strategic Management Journal, Vol. 9 No.4, pp.319-32. Koltler.P, Armstrong.G, Wong.V and Saunder.J., (2008), 5TH Edition, Principles of Marketing. Prentice Hall. Klein, S., and Frazier, G.L., (1990), A transaction cost analysis model of channel integration in international markets, Journal of Marketing Research, Vol. 27 No.2. Metcalf, L.E., Frear, C.R., Krishnan, R., (1992). Buyer seller relationships: an application of the IMP model, European Journal of Marketing, Vol.26, No.2. Morgan, R.M., Hunt, S.D., (1994). The commitment trust theory of relationship marketing, Journal of Marketing, Vol. 58 No.3. Nygaard, A. (1994), The falsification perspective on theories in channel research, Journal of Marketing Channels, Vol. 3 No.4. Stern, L. W. Weitz, B. A.; 1997. The Revolution in distribution: Challenges and Opportunities. Long Range Planning . V. 30. pp. 823 829. Webster, F.E., (1992). Industrial marketing strategy. 3rd ed., Wiley, New York. Weitz, B.A., and Jap, S.D., (1995). Relationship marketing and distribution channels, Journal of the Academy of Marketing Science, Vol.23, No.4.

The Pursuit of Happyness in Aldous Huxley’s Brave New World and Ray Bra

Would one rather have a life with no control over what happens; or would one want to have a life with some power, but a limited pursuit of happiness? The Government in Aldous Huxley’s Brave New World and Ray Bradbury’s Fahrenheit 451 let the citizens do whatever they want to do. The only exception is that they are not to be left alone to think about life and the enjoyments that are involved; they are supposed to live and forget. Illegal activities are considered normal in these novels. America’s society compared to these two Utopias is completely different. Things that make one happy might be illegal in America’s society, but are considered normal in the novels. With society today, people say that things are socially or politically incorrect. There is no law stating that it is unlawful to do these things. In today’s society, if one had meaningless sex with another person, they would be considered a whore, or a man-whore. If a person took a pill and overdosed on it, they would be considered an addict. In these two novels anyone can do whatever they want and nothing is considered politically incorrect . Drugs are offered at free will to anybody that wants them. In Huxley’s Brave New World, â€Å"there is always soma, delicious soma, half a gramme for a half-holiday† (Huxley 55). This is the citizen’s way of escaping reality. Most crowds in this book take soma just before an orgy-porgy and everybody has sex with one another. In Bradbury’s novel, people overdose on sleeping pills frequently. People truly are not happy if they are trying to commit suicide time after time. According to the handymen, â€Å"We get these cases nine or ten a night. Got so many, starting a few years ago, we had the special machines built† (Bradbury 15). Th... ...nge at the thought of having a mother and a father because they think that having a child is repulsive. These futuristic societies show what can happen if we follow governmental rule without questions. Huxley shows us that this can be a â€Å"possible shape for things to come† in America’s society if we keep doing what we are doing (Schmerl 38). This can even occur if people stop thinking critically and just follow along. Instead of people choosing their own pursuit of happiness and freedoms, they have the governments choose it for them. Works Cited Bradbury, Ray. Fahrenheit 451. New York: Ballantine Books, 1953. Huxley, Aldous. Brave New World. New York: Pernnial Classics, 1998. Matter, Wiliam W. "The Utopian Tradition and Aldous Huxley." SF-TH Inc (1975): 146-151. Schmerl, Rudolf B. "Aldous Huxley's Social Criticism." Chicago Review (1959): 37-58.

Animals vs. Humans in Medical Experimentation Essay -- Biology, Animal

For centuries mankind has experimented on animals for a number of different reasons. Early experimentation with animals was originally born out of curiosity but eventually became a necessity to find medicines to cure viruses and a myriad of illnesses. If not for the existence of animals, humans would be left to experiment on themselves at a high rate which would create a worldwide moral dilemma. Such a dilemma could be dictated based on the question of who should be chosen for experimentation; should it be a particular race or class of people? Animals commonly used in medical research are rats and chimpanzees. Over time these species have proven to be plentiful and they have exhibited the ability to sustain the various testing regimens that mimic human experimentation. â€Å"The need for animals in research, particularly medical research, is because of the need to determine the toxicity and dangers of new drugs.† (Prater 1). Animals are great learning tools for medical students. â€Å"For basic research, to understand a disease, dogs are an excellent mimic of the human cardiovascular system.† (Dixon 1). As one may see using animals as cruelty, it avoids the death of numerous humans. Animals such as guinea pigs can be tested on as opposed to performing a huge surgery on a human being and he/she does not make it through. The effect of some animals does not always affect people, but it can give you an idea of what dangers you may encounter. Other animals like, cats, mice, hamsters, rabbits, pigs, and sheep are also tested in labs, â€Å"animal research has played a vital role in virtually every major medical advance of the last century – for both human and animal health. From antibiotics to blood transfusions, from dialysis to organ-... ...des Improvements." PubMed.com. N.P. May 2009. Web. 21 Nov. 2011. Gargaro, Carolyn C. "Animals Used For Medical Research." Gargaro.com. N.P. July 1991. Web. 21 Nov. 2011. Greek, Ray. "Is The Use of Sentient In Basic Research Justifiable." PEHM.com. N.P. Sept. 2010. Web. 21 Nov. 2011. Jessen, Walter. "Animal Research: Animal Welfare Vs Animal Rights." HighlightHealth.com. N.P Sept. 2010. Web. 21 Nov. 2011. Prater, Alicia M. "Should Animals Be Used For Experimentation." Helium.com. N.P. Nov. 2007. Web. 21 Nov. 2011. Rolling, Bernard E. "Animal Research: A Moral Science." Emboreports.com. N.P. Aug. 2008. Web. 21 Nov. 2011. Tatchell, Peter. "The Long Fight Against Animal Testing." Guardian.com. N.P. July 2009. Web. 21 Nov. 2011. Trull, Frankie L. "The Essential Need For Animals in Medical Research." AmericanChronicle.com. N.P. Oct. 2005. Web. 21 Nov. 2011.

It’s Time to Stop Corporate Downsizing Essay -- Argumentative Persuasi

It’s Time to Stop Corporate Downsizing Michael Moore is very opinionated. He can be very blunt and sarcastic, but he gets his point across. In his documentaries Roger and Me, Pets or Meat, the return to Flint and The Big One he is not speaking out for what someone has done to him, but for what they have done to the people of Flint, Michigan. In Roger and Me, Michael focuses on how Roger Smith, the CEO of General Motors (GM), closed his factory in Flint to open factories in Mexico. The closing of the plant left more than 30,000 people unemployed. Michael was determined to talk to Roger and get him to come to Flint to see what kind of effect his greed caused. In Pets or Meat, the return to Flint Michael returns to Flint to see that people are still struggling. One bright side though is Roger Smith’s pension has been cut by $100,000. In The Big One, Michael Moore has written a book titled, Down Size This, Random Threats From an Unarmed American. On his book tour he helps a bookstore establish a union and he gets Phil Knight, the CEO of Nike, to match his donation of $10,000 for the...

Reflections Theory

Reflections theory Introduction In this report I will be comparing two reflective theories, outlining their similarities and differences. I will be choosing the one I believe to be the best in my opinion. This will be the one I will be using in my end of year reflective account. The two reflective theories I will be looking at are, Johns Model of Structured Reflection and Gibbs’s Reflective Cycle. Theories There are two main differences between the two theories. Johns uses a linear structure, with a beginning and an end.However, Gibbs uses a more cyclic structure and has no defined beginning or end. John’s theory is also mainly aimed towards health care and talks about working with patients and their families. Gibbs on the other hand can be aimed more towards students and their experiences. Johns uses the 2 main headings: Looking in and looking out. Under Looking in there are 5 Sub-Headings: Aesthetics, Personal, Ethics, Empirics and Reflexivity. Johns for the most part requires the need to work with a supervisor and as such he calls this a guided reflection.It requires you to write a description of the experience before you begin the reflection, once you have done this it requires you to follow the questions as they come up. One of the advantage of Johns reflective model is that there is a clear Beginning and an end meaning the person looking back on their experience has a clear outline on where to begin and the process used in the reflection. However the issue with the reflexive pattern of knowing is that it will only be relevant for a situation that has been resolved.If your were trying to analyze a situation that’s was ongoing you would have to incorporate parts of another reflective model to help you. With Johns model of structured reflection you would not have to use all the questions within the model, but you could also use the questions a number of times if appropriate. Gibbs Reflective Model is easier to be used by students as it t alks about getting a clear understanding the situations. It uses the six main Headings: Description, Feelings, Evaluation, Analysis, Conclusion and Action Plan.It uses these heading to gain a clear understanding of what went on, what was the experience like for the person, how they interpreted the situation, what they could have done and what they would do again if the situation arose again. Because there is no defined structure and no definite beginning or end, there is the advantage that if the person going through the reflection of their experience and they look back on it they can add more information to each section as and when they think of it, so they can go back or forward to one of the headings and add in the information into the specific field.For example if they feel they need to talk about their feeling first they can do that or if they feel they need to evaluate the situation or talk about what they would do again, and add their input to it, as they can go through the c ycle as many times as they need to get all the information down. Gibbs also talks about what would we do different if the situation arose again. They both put great emphasis on the feelings and the emotions of the person throughout the reflection process. They both talk about what happened and try to make sense of the situation. They both also talk about ConclusionTo conclude the theory that I will be choosing for my reflective practice at the end of year is, Gibbs Reflective Cycle. I have chosen this reflective model for a number of reasons. I believe that Gibbs reflective cycle is more aimed towards Student whereas Johns is aimed more towards health care and talks about working with patients and their families. Gibbs reflective model is also easier to interpret and I believe it to be easier to use to analyze any given situation with the main headings it uses to gain information about the situation the feelings of the person and the experience the person underwent during any given situation.I believe it is easier to follow than Johns model of structured reflection. Gibbs reflective cycle does not require the need of a supervisor to aid the reflection whereas; John’s model talks about have one present to go through the reflection process. I will be using Gibbs Reflective cycle as I feel that it is more relevant to myself and it is clearer to follow and would be easier to use for my reflection process. References (2012) REFLECTION.Available: http://moodle. bcu. ac. uk/tee/pluginfile. php/116376/mod_resource/content/0/reflective_models. pdf. Last accessed 15th Dec 2012. (2012) About Johns’ model of structured reflection. Available: http://www. brookes. ac. uk/services/upgrade/a-z/reflective_johns. html. Last accessed 16th Dec 2012. (2012) About Gibbs reflective cycle. Available: http://www. brookes. ac. uk/services/upgrade/a-z/reflective_gibbs. html. Last accessed 16th Dec 2012.

16th century Renaissance

Century Renaissance Art The 16th Century renaissance started in the sass's and ended in the sass's. The art of the 16th Century Renaissance was both spiritual and worldly. The 16th Century Renaissance is when two very important art movements took place, High Renaissance and Mannerism. Everyone was starting to take an interest in the classical learning and values of ancient Greece and Rome. (The History Channel Website) They were many artist geniuses who emerged out of this art era.There were also many, grand art pieces that emerged out of this art era. At the beginning of the 16th century the High Renaissance had started. This was also the time when Rome replaced Florence as an art epicenter. The High Renaissance is also when artist become aware of lines and depth in their artwork. This led to the discovery and the use of the one point perspective. The High Renaissance artists became famous for putting windows of what is behind the horizon in the background of their artworks. The Hig h Renaissance represented artists who wanted to do art their own way.The high Renaissance started in 1480 and continued on to about 1527. The high Renaissance as in Milan, Florence, Rome, and in northern and central Italy. (Shelley Essay) This was the time to be an artist because everyone who was wealthy wanted art. Their many artist of this time frame, but the most famous artists are Michelangelo Bonaparte, Raphael Sansei and Leonardo ad Vinci. (Art Cyclopedia) After the High Renaissance ended the Mannerism movement came about. It came about in the sass's and ended around the sass's. Mannerism was known for its formulaic, theatrical and overly stylized work.Mannerism art pieces are usually pieces of human forms in unrealistic settings. Mannerism is also known for its much limitation. This is also the time that women start being used as muses for artists. (Art Cyclopedia) It developed in Florence and Rome and then spread to northern and central Europe. Paintings contained artificial color and unrealistic spatial proportions. Figures were often elongated and exaggerated, the poses were creative and complex poses. Works of the movement are often unsettling and strange because of the Reformation, the plague, and the sack of Rome. The History Channel Website) There were a lot of important artist who emerged from this period, but the most famous artist would be Leonardo Ad Vinci. Leonardo De Vinci was born in 1452, in Florence and died in 1519 in France. He was an artist and inventor. He is known as the â€Å"Renaissance Man† because he was an inventor, scientist, sculptor, and a great artist. Ad Vinci had many famous works. One of his most famous works is the â€Å"Last Supper† (1495-98). The last supper is a painting of the last meal Jesus shared with his apostles. It also shows Jesus isolated, four groups of threes and Judas in the shadows clutching money. The History Channel Website) Another famous piece by Ad Vinci as the â€Å"Mona Lisa†( 1 503-05), which is a painting of a woman. This painting would be an example of Mannerism art. Ad Vinci was also famous for the â€Å"The Virgin of the Rocks† (1485). Some other great artists were Michelangelo Bonaparte (1475-1564), and Raphael Sansei(1483-1 520). Michelangelo was famous for painting the Sistine Chapel ((1508-12) and sculpting the â€Å"David in his native Florence† (1501-04). Raphael Sansei was famous for the â€Å"The School of Athens† (1508-11). The â€Å"School of Athens† shows philosophers such as Pluto coming together.Another great artist of 16th Century was Titan â€Å"Meeting of Bacchus and Ordained† (1 522), he was famous for using rich luminous colors. (The History Channel Website) One of the most important art pieces of the 16th Century Renaissance was the â€Å"Sistine Chapel† (1508-04) architecture. The Sistine Chapel took a period of four years to paint. It was painted by Michelangelo Bonaparte. The Sistine Cha pel is a painting of a few scenes of Genesis, from the bible. One of the scenes was the Creation of Adam. (The History Channel Website) Michelangelo painted the ceiling of the Sistine Chapel for the Pope Sixths ‘V.Also, along with ceilings of the Sistine Chapel, the side walls are festooned with frescoes of Moses and Christ and portraits of popes. (The New World Encyclopedia) Another important art piece or architecture of the 16th Century Renaissance was the SST. Peter Cathedral in Rome. The old SST. Peter Cathedral was constructed in honor of the apostle SST. Peter, the first bishop and first Pope. The original was constructed by Constantine. The SST. Peter Cathedral in Rome was to be renovated, ordered by Pope Julius II. During its renovation it was directed more towards a Latin style but, then

The Medieval Education System

It seems evident that due to it's limited access via social castes as well as it's provincial ideology once attained, education before the 1800's played a limited role in the history of Education. From the rhetoric-based Greek age of Plato and Aristotle to colonial America, education was mostly an elitist institution that was inaccessible to most and, if one was so privileged as to attain it, full of hackneyed, non-progressive ritual; thus making its' impact evident mostly in history textbooks. In Greek times it is clear that true education was limited those with much free time and/or the means to pay for private tutors. Due to this, the vast majority of those who were educated were among the small upper class. Elitist â€Å"education† was largely based on the ability to speak and persuade; a tool only truly necessary to those who were socially powerful. The later Roman education system was, although theoretically more accessible due to more schools, very similar to that of the Greeks. Those who were â€Å"truly educated† were well versed in Latin and were able to speak efficiently. However, when the Roman power system shifted from political to military, the valued vocation changed in correlation with the valued focus of education. The role of the orator diminished as the role of the soldier increased. In the Greco-Roman times education as an institution was geared to those with time and money, therefore few were able to partake. Clearly if only a small percentage of the populace, in any culture or time-period, has access to information, the impact of that information on society and future generations, as a whole, will be limited. The medieval education systems' institutions have impacted Education comparably to those of the Greco-Roman period; which isn't saying much. This is due, once again, to the grossly exagerated social caste system that existed during this period. The immense majority of the population had no time for education their lives were consumed by a constant struggle to survive. With all wealth concentrated on the minute land owning populace as well as the Church, education for most was the passing down of a trade from generation to generation as well as basic communication skills. The only â€Å"institutions† were those that were established by, or in order to promote, the good of the Church. Parish, monastic, chantry, and cathedral schools were the extent of medieval education. With all four of these types of schools contributing to one common it is easy to see that the influence of education was limited. Although the ideas taught during the medieval period were, for the most part, rehashed tradition fueled by religious propagandists, highlights such as studium generale and universitas planted seeds for future growth. Once again, however, due to the exclusiveness of educational opportunities concentrated on those with status, power and, money, the impact on Education that the middle ages had was limited. In contrast to its' insular curriculum of the Greco-Roman period and its' monopolization by the church during the medieval period, education during the renaissance became â€Å"enlightened. † As religion was called into question, and the middle class began developing, the educational stagnation of the middle ages also evolved.

American Values essay

How American Family Values have change on the last 20 years The values of the cozy mid-80’s American family entertained us and sold us refrigerators, cars, and cigarettes, but they were the exception, not the rule. This was the world of the white suburban minority that exerted media dominance over the rest of the nation. Televison took them into our living rooms, convincing us this was the American family. In reality, this was the world of â€Å"separate but equal† family values. This was the world of living on the right or the wrong side of the tracks family values. These were the values that put minorities in the from of the bus.These were never the actual family values of the period. They were the values we were sold by the newly developing television industry. The nostalgic family values of the 80s are the subject of legend and myth. During the mid-Twentieth Century middle and upper class White Americans prospered. This is what is depicted in Life Magazine, The Dina h Shore Show, and Ed Sullivan's Sunday night TV extravaganza. Minority Americans, poor Americans, single Americans valued survival, not prosperity, and struggled against the glamorized stereotype for opportunity. Family values change because times and families change.Those who so fondly point to the â€Å"Happy Days† as the symbol of American family values fail to consider the majority of American families of the time period. In the real world of the nostalgic 80s, most families did not live in three-bedroom suburban homes and drive new automobiles. Have all heard it said many times before, â€Å"Oh well, times have changed, and we must change along with them. † The title of this article alone is enough to make one laugh a sarcastic snicker. The truth of the matter is that as much as people seem to have a need to believe it to be so, times do not change. People change.People have become more complacent in these modern days. Anything goes, and if anyone dares speak out in disagreement, the politically correct police will be on them in a New York second. It is true, one word of displeasure voiced against another’s lack of morality will win the speaker an instant title as an ill-informed, unyielding, old fashioned, bigot. Skirts too short†¦Ã¢â‚¬ you are so old fashioned. † Bad language shows lack of creativity and intellect†¦ â€Å"It’s just a word. †Ã‚   Teenage role model performing a public lap dance†¦ even the out of touch, Hollywood, best friend type of dad answers, â€Å"Oh well, that's what teenagers do these ays. † And all of those worshiping this one man suddenly jump to his defense, and begin parroting his horrible parenting skills. This is howAmerica was founded on Christian principles, but would you know it to look around? With the moral degradation in America, maybe it's time we took a look at our values. First, let's define morals: Moral applies to personal character and behavior, espec ially sexual conduct: â€Å"Our moral sense dictates a clearcut preference for these societies which share with us an abiding respect for individual human rights† (Jimmy Carter).Ethical stresses idealistic standards of right and wrong: â€Å"Ours is a world of nuclear giants and ethical infants† (Omar N. Bradley). Virtuous implies moral excellence and loftiness of character: â€Å"The life of the nation is secure only while the nation is honest, tru thful, and virtuous† (Frederick Douglass). Righteous emphasizes moral uprightness; when it is applied to actions, reactions, or impulses, it often implies justifiable outrage: â€Å"He was†¦ stirred by righteous wrath† (John Galsworthy). Values are the beliefs of a group of people shared as a whole, unlike morals which are individual to every person. Generally, an emotional investment coincides with the values. Typically, the term is used by the media to refer to Christian values, but in a 1998 Harris sur vey it was defined as â€Å"loving, taking care of, and supporting each other† by 52% of women and 42% of men, as â€Å"knowing right from wrong and having good values† by 38% of women and 35% of men, and as the traditional family by 2% of women and 1% men.The survey also noted that 93% of women thought that society should value all types of families. [3] [edit] Conservative definitions Since 1980, the Republican Party has used the issue of family values to attract socially conservative voters. [4] While family values remains a rather vague concept, social conservatives usually understand the term to include some combination of the following principles (also referenced in the 2004 Republican Party platform):[5] * Promotion of â€Å"traditional marriage† and opposition to sex outside of conventional marriage, ncluding pre-marital sex, adultery, polygamy, bestiality, and incest[6][7][8][9] * Support for a roll back of aspects of feminism and support for a traditio nal role for women in the family. [10][citation needed] * Opposition to same-sex marriage[5] * Support for traditional education and parental involvement in that education, including such things as vouchers for private, non-secular education. 11] * Opposition to legalization of abortion and support for policies that instead encourage abstinence and adoption[12] * Support for â€Å"abstinence education† exclusively regarding risks associated with early sexual activity such as teen pregnancies and sexually transmitted diseases[5] while not teaching such topics of sex education as human sexual behavior, safe sex and birth control[13] * Support for policies that are said to protect children from obscenity and exploitation[14][15][16][17][18][19][20] Social and religious conservatives often use the term â€Å"family values† to promote conservative ideology that supports traditional morality or Christian values. [21] American Christians often see their religion as the source of morality and consider the nuclear family to be an essential element in society. Some conservative family values advocates believe the government should endorse Christian morality,[22] for example by displaying the Ten Commandments or allowing teachers to conduct prayers in public schools.Religious conservatives often view the United States as a â€Å"Christian nation†[23] For example, â€Å"The American Family Association exists to motivate and equip citizens to change the culture to reflect Biblical truth and traditional family values. â€Å"[24] These groups variously oppose abortion, pornography, pre-marital sex, homosexuality, certain aspects of feminism[25], cohabitation, separation of church and state, and depictions of sexuality in the media. [edit] Liberal definitions Although the term â€Å"family values† remains a core issue for the Republican Party, in recent years the Democratic Party has also used the term, though differing in its definition. For exa mple, in his acceptance speech at the 2004 Democratic National Convention, John Kerry said â€Å"it is time for those who talk about family values to start valuing families. [26] The Democratic Party definitions of family values often include items that specifically target working families such as support of: * a living wage * universal health care * the acceptance of adoption by gays * the acceptance of the non-traditional family (single parent households, same-sex marriages) * social programs and financial aid for families Other liberals have used the phrase to support such values as family planning, affordable child care, and maternity leave. For example, groups such as People For the American Way, Planned Parenthood, and Parents and Friends of Lesbians and Gays have attempted to define the concept in a way that promotes the acceptance of single-parent families, same-sex monogamous relationships and marriage.This understanding of family values does not promote conservative moral ity, instead focusing on encouraging and supporting alternative family structures, access to contraception and abortion, increasing the minimum wage, sex education, childcare, and parent-friendly employment laws, which provide for maternity leave and leave for medical emergencies involving children. [27] While conservative sexual ethics focus on preventing premarital or non-procreative sex, liberal sexual ethics are typically directed rather towards consent, regardless of whether or not the partners are married. [28 * The American Heritage ® Dictionary of the English Language, Fourth Edition Copyright  © 2000 by Houghton Mifflin Company. * * Journal of Law, Policy and the Family 2006 Anne Revillard

School Nursing and Asthma Program by S2M Assignment

School Nursing and Asthma Program by S2M - Assignment Example S2M indicates that dissemination of information in the meeting will be done with discussion and showing of PowerPoint slides (Melynck & Fineout-Overholt, 2011). S2M also has carefully planned further dissemination to nursing conferences, city meetings, and through a newspaper article in the city. S2M also points out that disseminating the plan requires engaging the attendees by using the Kotter and Cohen Model for change, by reaching out to people’s emotions, rather than through a list of boring facts. The importance of the subject is in the fact that asthma is a leading cause of morbidity, and this should make people stand up and take notice. Most likely, finding stories that pull at heartstrings, regarding students with asthma, who have passed away because of lack of care by those around the children, will get people’s attention. It will, indeed, require commitment on the part of all adults concerned, both at school and from the parents (CPS, 2011). Therefore, S2M is correct that this is a very important issue to be addressed in the schools, and also requires planning, not only for health and medical instruction of school sta ff but of laying in of suitable medical products. Conducting an initial pilot plan will be a good idea, using several schools with a nurse and fully stocked medical center, to take care of issues as they arise. The nurse and the principal can also help with recording the events, what problems they encountered, and make suggestions for adjustments at the end of the pilot program run. Charts and spreadsheets will help in information gathering, plus a database of the medical inventory, in place before the pilot program starts, will give a pretty good idea of how much it costs to outfit the medical center, and what final costs are in implementation (Melnyk & Fineout-Overholt, 2011).S2M might consider that school nurses should be required to show evidence at the beginning of every school year, that they have obtained ongoing education, particularly in the issues of child asthma in school. While one can assume that nurses will continue with their education, the lives of school children are in their hands and, therefore, appropriate eviden ce will not only protect the children if they need help but also protects the school system as well (NASN, 2014). S2M has made an excellent case for the asthma project and developed a very good dissemination plan for its delivery. Â  

Descartes First Meditation paper and Moore's Certainty paper Essay - 2

Descartes First Meditation paper and Moore's Certainty paper - Essay Example Therefore, this is a research paper with detailed information regarding different issues at hand. Studies show that, equity financing is a method or means used to generate share capital resources from external investors (Coyle 2002, p. 46). A general assumption is usually made when sourcing for equity finance, where long term and medium profits is the key target after the whole process of equity financing is completed. The major circumstance that surrounds any new business, which leads it to source share capital in this way, is because Alpha Personal Care Systems is not in a good position to pay loan interests at its start. This is because the share capital needed for core activities that will make the company overcome existing market challenges and come up with unique products at affordable (Peter 2006, p.43). There are various sources of share capital, which include venture capitalists and business angels. Take a critical look at the two serious sources, studies reveal that there advantages and disadvantages of adopting the use of one the sources as equity finance generator (Doug 2009, p. 86). To begin with, Peter and Julie`s new company will enjoy the advantages of using business angel as share capital or equity finance resource (Pinson 2008, p.30). Naturally, business angels fancy channeling their funds on high-risk entrepreneurial firms. Secondly, because Peter and Julie prefer getting small amounts of money for equity capital, it fall well within the business angel`s interest as the business angels consider funding small amounts that fall within the preferred equity finance gap to enable new venture launch. This is a big advantage as there will be minimal foreign impact on Alpha Personal Care Systems in terms of investments and decision making in the future. Every good source of finance has its disadvantages, in the case of Peter and Julie`s selection of business angels has a few disadvantages (Jefferson 2001, p.48). To

Reaction paper Essay Example | Topics and Well Written Essays - 500 words - 21

Reaction paper - Essay Example American opposition argued that those people who had stay in Britain already for a long period of time had adequate understanding of states’ needs. Thus, in Article I Section 2 of the Constitution the attention is paid on defining candidates who are permitted to be elected to represent American states in the Congress (â€Å"Transcript of Constitution†). Special Section 4 is devoted to local elections of state senators to be sure there are actual representatives of a public will on all levels of governmental hierarchy (â€Å"Transcript of Constitution†). Another important consern of the pre-revolutionary time was a question of taxation. It embodied American opposition’s general worries that laws and obligations for colonial citizens are established only by up-high authority, the British monarchy, without considering American point of view. Thus, to prevent a monarchy-like governmental system in future, and instead, to establish a democratic federative union, Section 7 and Section 8 in Article I correspondently regulate the law making powers of U.S. President and determines powers which the Congress shall have (â€Å"Transcript of Constitution†). Also with a view of a recent relief from the British patronage, Article IV Section 3 proclaims the Congress’ control and ban of a new state formation and any other unions’ formation (â€Å"Transcript of Constitution†). Thus, despite the social and political uncertainty, which according to J. J. Ellis, â€Å"was the dominant mood at that moment†, the Constitution points were quite logical with a view of timely national concerns (Ellis 9). Even the most argued and critiqued nowadays law on â€Å"keeping and bearing arms† was historically reasoned (â€Å"Transcript of Bill of Rights†). The fact was that in pre-revolutionary time America experienced a military presentence of British contingent which represented a militia, and American

GROUPS AND TEAMS IN AN ORGANIZATION Essay Example | Topics and Well Written Essays - 500 words

GROUPS AND TEAMS IN AN ORGANIZATION - Essay Example According to Williams Institute, people believed that there are "right" and "wrong" choices. Coincidently, people make different choices with their personal ethical values. Williams Institute attempts to develop a program in which they assist people and guide them in the process of making ethical decisions. Groups and teams play a vital role in making an organization more productive and also it's concerned in the increase of output of the organization. In an organization it's a collection of individual's goal, objectives, efforts and staying united by interacting with each other and staying together until the task will not be accomplished. Sometimes teams or group would be made temporarily by the organization to achieve or accomplish some task or objective and after the completion of that task; those teams or groups are automatically obsolete. Effective team will not achieve any task if the members of the team don't know the strength and weaknesses of each other as well as the organization. If the teams and groups are nor united or share their skills and knowledge with each other while staying in the organization or performing their functions and activities for the organization that would play a negative role in firm's productivity and its success.

Ethics and Policies Found At British Airways Essay

Ethics and Policies Found At British Airways - Essay Example It is not only imperative that an organisation leads by example in ensuring their moral compass is well-tuned to avoid public scrutiny. One of those very types of organisations is in the most publicly scrutinized industries, the air travel business. Many principles are inducted into the air travel industry that are not just moral obligations but are actually form part of their legal obligation. By ensuring that a business follows ethical guidelines, they often employ a ethics officer to ensure that all aspects of the business code of conduct is continually adhered to as well as dealing with any issues that are relative to possible breaches of ethical conduct. Through employing this type of officer within the company, the public perception of the company itself placates a feeling of trust and if there is a situation or a problem, it will be dealt with extreme dedication to customer satisfaction and continued loyalty to that same company. There are other far reaching benefits of incorporating a business code of ethics inside the company guidelines handbook in that once a customer or client is aware of a public declaration of adhering to the standards set out by the ethics officer, but, also the company can therefore be held accountable for their actions. This allows the customer to not only know they have a method of reprisal, but, also they know that any company simply does not make public declarations without standing behind their own policies. Other benefits outlined by McNamara include: improving society maintain a moral course in turbulent times cultivating strong teamwork and productivity supports employee growth and meaning an insurance policy to help ensure policies are legal helps manage values associated with quality management strategic planning and diversity management promotion of strong public image legitimizes managerial actions and strengthens coherence and balance of the organizations' culture, and it is the right thing to do. Corporate Social Responsibility in Tourism As competition is fierce in the tourism and hospitality operations in the UK, it is even more important to ensure that ethical standards are followed and in order for an entity to be considered a highly ethical organisation, there are four principles that Pastin (1986) outlines as: 1. They are at ease interacting with diverse internal and external stakeholder groups. The ground rules of these firms make the good of these stakeholder groups part of the organisations' own good. 2. They are obsessed with fairness. Their ground rules emphasize that the other persons' interests count as much as their own. 3. Responsibility is individual rather than collective, with individuals assuming personal responsibility for actions of the organisation. These organisations' ground rules mandate that individuals are responsible to themselves. 4. They see their activities in terms of purpose. This purpose is a way of operating that members of the organisation highly value. And purpose ties the organisation to its environment. Through instilling these principles within the organisation whose main industry is air travel is

Exploiting New Ideas Essay Example | Topics and Well Written Essays - 5500 words

Exploiting New Ideas - Essay Example The working environment calls for the human resource department to talk of work in terms of output. The concentration of their workload is always the prime key for survival and going to upper management level or having a merit increase or vying for promotions. A big part of the big company's strategy to lessen work loads for a facilitated paper flow is the common centralization strategy. Looking into every inch of centralization is the limitation given to a certain employee to work on a particular project or subject or production phase only. It does not warrant the assumption of skill development through wide exposure of the company's different departments. Thus, the function of work is limited only to the job on hand. However, there are supervisors who constantly boost the morale of their employees and are very supportive with their endeavors to improve work efficiency. Still, procedures are being followed. In big corporations, work functions and loads are being followed literally. Example if you are in a marketing department, your concern is only with marketing. If there are any matters that relates to product innovations or improvements, it lies still in the department. They tend to wait for other people to look into the matter and giv e the feedback to quality or product control. The thing is, they really won't mind whether they get to view some changes. Their main concern is only how to market the product and how to properly draw their strategy to the segmented market. Somehow big corporations overlook expressions of inventiveness of their employees and come to refer those things only with systems and procedures or with research and development department. The act of transparency and information sharing is limited and is not so effective. Almost always, matters are often marked as classified or top secret like a government handy work. What is there to think of when the moment you begin to access data it is always looking for higher level authority access or it is always being pinned down to no access or access denied paraphrase. I am not talking about making confidentiality a common book for reading but simply stating that ideas are being maneuvered into a firewall if we talk in terms of computer. One just cannot read and one just doesn't have the freedom to generate new systems or generate new ideas. That is the humor of the complexities of the structure of big corporations it just can't get its grasp on the simplicity of small fundamentals and ba sics of business life. Delving into patent applications, small business market trend and procedures and looking into individual creativity, a lot of product or services is a by-product of our imaginations and dreams to make something out of life and out of what we want to do. Mostly, inventions came from the necessity to make our work more efficient and speed performance either in us being the worker and the performer or the materials itself that was used or in the systems and procedures that the company has sustained its operations. Employees in small businesses might not be as systematic as in structured big corporations but they are prone to developing their

What relationship can you draw between the ideas of the global village Essay

What relationship can you draw between the ideas of the global village and collective intelligence and how will this impact your professional work - Essay Example Thus, we no longer live in unconnected and detached spots but a ‘global village’. Furthermore, this participation makes what we call ‘collective intelligence’ possible, and that is what is discussed below and how it impacts our lives. What collective intelligence means is that the intelligence of individuals and groups can be pooled together and used in several powerful ways. The actual concept was propounded by Levy (1997) though it is a part of the spiritual concept of ‘collective consciousness’. It was envisioned that networked computers would be able to enhance the totality of human knowledge in a number of ways – by â€Å"facilitating interaction among people†¦[and] promoting [their] participation† (Brand, 2007), and allowing the construction of ‘super databases’. McLuhan (1964) and Boorstin (1978) suggested long ago that we would be living in a ‘boundless global village’ because they foresaw the potential of electronic communication and the evolution of computers and the Internet. The former saw the global village as extending â€Å"or nervous system in a global embrace, abolishing both space and time as far as our planet is concerned† (Symes, 1995). Building on from the earlier World Wide Web, it is evident that a new phase has been reached named as Web 2.0 To take advantage of or ‘harness’ this collective intelligence, many businesses for example have moved entirely onto the Internet and are applying its principles to achieve what they could only imagine before. Thus, another feature of Web 2.0 is the building of special applications that â€Å"harness network effects [to] get better the more people use them† (O’Reilly, 2006). One example of this is the online ‘Wiki’ encyclopedia whose information rests on user contributions (wikepedia.org) The ‘wiki principle’ in general is inviting for people to participate as it gives them power to make useful

Geology Essay Example | Topics and Well Written Essays - 3500 words

Geology - Essay Example Because of these concerns, the prominent changes, at least many of it, occur so in the arctic region. The basis for this is strong positive feedback associated with occurs with ice and snow melt. As a fact, ice and snow are highly reflective and white, for this reason, when the ground or ocean beneath is revealed more absorption occurs. This leads to further warmingfurther melting etc Clearly the level of warming currently occurring in the arctic is having an enormous impact on the region and the magnitude of further warming is set to be disastrous for the region. Thus, the Arctic Climate Impact Assessment (ACIA) states: "The reduction in sea ice is very likely to have devastating consequences for polar bears, ice-dependant seals, and local people for whom these animals are the primary source of food." The polar bear (Ursus maritimus) is the world's largest species of bear and the largest land predator. There is a great difference in size between male and female polar bears, with the males (350-800 kg) weighing more than twice as much as the females (150-300 kg). Their body weight varies considerably during the season - especially female bears which can often double in weight between early spring and late summer. Compared to other bear species, the polar bear has a relatively small, long and narrow head, smaller and shorter fur-covered ears, and shorter, more powerful claws. Its longer predatory teeth and sharper molars have helped polar bears adapt to the arctic climate and its almost exclusively carnivorous lifestyle. The polar bear is the youngest species of bear and is closely related to the brown bear (Ursus arctos) and grizzly bear (Ursus arctos horribilis). In the wild, polar bears normally live to be 20-30 years old. Both males and females mature at the age of four to five years. Females often give birth to their first litter of cubs when they reach maturity, while males do not usually start mating until they are between eight to ten years old. Mating takes place in April-May, but delayed implantation (the fertilised egg stops developing at an early stage) means that foetal development does not commence until September-October. During late autumn, females go into hibernation and remain there for approximately four months. At about the beginning of January, between one and three cubs are born (depending on the mother's age and condition). The newborn cubs are extremely small, weighing only about half a kilo, but they grow rapidly due to the high fat content of their mother's milk. The cubs stay with the mother until they are two-and-a-half years old. The cub infant mortality rate is high and can exceed 70%. Only about a third of cubs r each the age of two. The polar bear is a circumpolar species and is found in arctic regions where there is access to sea ice throughout much of the year. Polar bear populations are found in Canada, Alaska (USA), Greenland, the Russian Arctic, the Norwegian Arctic and on the ice surrounding the North Pole. The global population of polar bears consists of roughly 20,000-25,000 individuals spread between 19 sub-populations. However, polar bears wander across enormous distances, so there are no major genetic differences between these populations. The distribution of polar bears in their habitat is far from even and is highly dependent on the availability of their prey. In the central areas of the polar icecap there is only very limited access to prey, and the density of polar bear