Social Responsibility and Timberland Essay Example for Free

Social Responsibility and timber EssayHow would you characterize Timberlands exercise of its unified power in society? Timberland uses its corporate power in society not except to make a profit, but to help others. It is a rarity for a company to go as far as Timberland has gone to make a huge difference in society. Whether fighting(a) in its City Year to Service program that serves its communities or becoming carbon neutral, Timberland has pave the way and reflects a company that not only c ares about its communities, but also cares about the environment. I would characterize Timberlands exercise of its corporate power in society as somatic Social Responsibility. That is, timberland is being genially responsible towards society and it is acting in a way that enhances society. By exercising its power, Timberland is practicing the iron law of responsibility which says that in the long run, those who do not use power in ways that society considers responsible will tend to pu ll away it.Moreover, by acting in the general public interest, Timberland is following the Stewardship Principle Yes, Timberland is savoury multiple stakeholders in its business operations, starting from Timberlands management (CEO- Jeff Swartz) who is has managerial duties at Timberland and he is personally involved in the social activities sponsored by Timberland. Timberlands employees are important stakeholders who in addition to their job tasks at Timberland are participating voluntarily in its social activities.The community service organization (City Year) is another stakeholder which is supported financially by Timberland. Non-profit organizations which benefit from the grants Timberland makes each year are also stakeholders for the company. Other communities and society members who benefit from Timberlands community services activities are another set of stakeholders to Timberland. Q2) Has Timberland balanced its economic and social responsibilities through its various pr ograms, such the elbow room to Service program and sustainability goals? Are the companys programs examples of enlightened self-interest?